ISTO. subject lines
119 subject lines averaging 27 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Apr 16, 2026 8:27 AM | Color, Nature's Way | 19 | How minerals drawn from the ground give our garments their character, and why that… | Apr 16, 2026 8:27 AM · 19 characters. How minerals drawn from the ground give our garments their character, and why that… | |
| Apr 14, 2026 4:00 PM | Set for Spring | 14 | Your warm-weather uniform is here: meet the set you'll reach for aaaall season long. | Apr 14, 2026 4:00 PM · 14 characters. Your warm-weather uniform is here: meet the set you'll reach for aaaall season long. | |
| Apr 11, 2026 7:05 PM | Linen Shirt: A classic done properly. | 37 | Premium craft, honest materials, full transparency. | Apr 11, 2026 7:05 PM · 37 characters. Premium craft, honest materials, full transparency. | |
| Apr 9, 2026 2:02 PM | Pleated Shorts, New Arrivals | 28 | The short that sold out last year is back (with a new friend). | Apr 9, 2026 2:02 PM · 28 characters. The short that sold out last year is back (with a new friend). | |
| Apr 7, 2026 2:02 PM | Dress for the season. Start with the right base. | 48 | Two new colours. Same reliable tee. | Apr 7, 2026 2:02 PM · 48 characters. Two new colours. Same reliable tee. | |
| Apr 5, 2026 2:00 PM | Dining Guide: Alentejo | 22 | Go with time, stay longer than planned, and let the table set the pace. | Apr 5, 2026 2:00 PM · 22 characters. Go with time, stay longer than planned, and let the table set the pace. | |
| Apr 2, 2026 2:00 PM | SS26 — Light Folded in Time | 29 | When the seasons shift, everything feels a little lighter. Shop the new collection. | Apr 2, 2026 2:00 PM · 29 characters. When the seasons shift, everything feels a little lighter. Shop the new collection. | |
| Mar 31, 2026 4:02 PM | Your Utility Uniform, Elevated | 30 | The details that make it work — and two new colours to wear underneath. | Mar 31, 2026 4:02 PM · 30 characters. The details that make it work — and two new colours to wear underneath. | |
| Mar 29, 2026 12:04 AM | Your 10% Off is Expiring | 24 | High-quality, transparency and a little welcome gift are waiting for you. | Mar 29, 2026 12:04 AM · 24 characters. High-quality, transparency and a little welcome gift are waiting for you. | |
| Mar 28, 2026 3:00 PM | TEMPO Capsule Collection | 24 | Built for everything. Worn for nothing in particular. | Mar 28, 2026 3:00 PM · 24 characters. Built for everything. Worn for nothing in particular. | |
| Mar 26, 2026 7:02 PM | The Linen Work Jacket, Spring-Ready | 35 | Your Next Linen Essential is Inside | Mar 26, 2026 7:02 PM · 35 characters. Your Next Linen Essential is Inside | |
| Mar 24, 2026 5:15 AM | Hello, Poplin Shirt | 19 | 100% Organic Cotton. Everything you need, and nothing you don’t | Mar 24, 2026 5:15 AM · 19 characters. 100% Organic Cotton. Everything you need, and nothing you don’t | |
| Mar 22, 2026 5:00 PM | A Fresh Take on the Denim Shirt | 31 | Same denim shirt, new Spring colours. Sage Green & Light Yellow are here. | Mar 22, 2026 5:00 PM · 31 characters. Same denim shirt, new Spring colours. Sage Green & Light Yellow are here. | |
| Mar 19, 2026 12:03 AM | Why ISTO exists | 15 | Timeless essentials. Transparent production. No unnecessary markups. | Mar 19, 2026 12:03 AM · 15 characters. Timeless essentials. Transparent production. No unnecessary markups. | |
| Mar 18, 2026 8:31 AM | Archive Sale Final Call | 23 | Final call to shop 60% off Archive pieces | Mar 18, 2026 8:31 AM · 23 characters. Final call to shop 60% off Archive pieces | |
| Mar 17, 2026 1:58 AM | Still thinking about this? | 26 | Worth a second look | Mar 17, 2026 1:58 AM · 26 characters. Worth a second look | |
| Mar 17, 2026 12:04 AM | Start with these | 16 | Your journey to honest fashion starts here. | Mar 17, 2026 12:04 AM · 16 characters. Your journey to honest fashion starts here. | |
| Mar 16, 2026 5:57 AM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Mar 16, 2026 5:57 AM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Mar 16, 2026 4:05 AM | Welcome. Here's your 10% Off | 28 | Your journey to honest fashion starts here. | Mar 16, 2026 4:05 AM · 28 characters. Your journey to honest fashion starts here. |
Based on 119 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect