ISTO. subject lines
119 subject lines averaging 27 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 1, 2026 6:00 PM | A uniform for long Summer Days | 30 | Camp Collar and Linen Shorts for bare feet, and nowhere in particular to be. | Aug 1, 2026 6:00 PM · 30 characters. Camp Collar and Linen Shorts for bare feet, and nowhere in particular to be. | |
| Jul 30, 2026 2:01 PM | A Brief History of the Popover Shirt | 36 | How a shirt went from hidden under a waistcoat to standing on its own. | Jul 30, 2026 2:01 PM · 36 characters. How a shirt went from hidden under a waistcoat to standing on its own. | |
| Jul 28, 2026 6:00 PM | The Trousers of Summer, Restocked | 33 | Linen Trousers, made for warmer days. | Jul 28, 2026 6:00 PM · 33 characters. Linen Trousers, made for warmer days. | |
| Jul 26, 2026 6:00 PM | Swim Trunks, A Family Affair | 28 | Made from Seaqual, with original Património prints and sizes for the whole family. | Jul 26, 2026 6:00 PM · 28 characters. Made from Seaqual, with original Património prints and sizes for the whole family. | |
| Jul 24, 2026 4:00 PM | Introducing our new Polo Piqué | 31 | Some pieces are worth the wait. | Jul 24, 2026 4:00 PM · 31 characters. Some pieces are worth the wait. | |
| Jul 22, 2026 4:00 PM | A Suit for Every Invitation | 27 | Two Deadstock Linen Suits, made for weddings, celebrations, and everything in between. | Jul 22, 2026 4:00 PM · 27 characters. Two Deadstock Linen Suits, made for weddings, celebrations, and everything in between. | |
| Jul 20, 2026 3:01 PM | Summer's Best Shorts, Restocked | 31 | Pleated Shorts, a Summer staple | Jul 20, 2026 3:01 PM · 31 characters. Pleated Shorts, a Summer staple | |
| Jul 18, 2026 4:00 PM | Dining Diaries: Barcelona | 25 | A logistics visited turned into a gastronomic experience: notes from Pedro Palha. | Jul 18, 2026 4:00 PM · 25 characters. A logistics visited turned into a gastronomic experience: notes from Pedro Palha. | |
| Jul 16, 2026 6:00 PM | The Shirt Guide | 15 | A shirt for every occasion, made to move as easily as you do. | Jul 16, 2026 6:00 PM · 15 characters. A shirt for every occasion, made to move as easily as you do. | |
| Jul 14, 2026 6:00 PM | Clothing as Legacy | 18 | Made to be passed down. | Jul 14, 2026 6:00 PM · 18 characters. Made to be passed down. | |
| Jul 13, 2026 12:28 PM | Still thinking about this? | 26 | Worth a second look | Jul 13, 2026 12:28 PM · 26 characters. Worth a second look | |
| Jul 12, 2026 4:25 PM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Jul 12, 2026 4:25 PM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Jul 12, 2026 2:01 PM | Casa do Cipreste | 16 | Tucked away in the mountains of Sintra, a house that keeps its own time. | Jul 12, 2026 2:01 PM · 16 characters. Tucked away in the mountains of Sintra, a house that keeps its own time. | |
| Jul 10, 2026 6:01 PM | Summer Essential Packs | 22 | 15% off when you buy in packs. | Jul 10, 2026 6:01 PM · 22 characters. 15% off when you buy in packs. | |
| Jul 9, 2026 4:00 PM | The Summer Case For Knitwear | 28 | Meet the Summer Knit Polo: 100% Organic Cotton for hot days and nights. | Jul 9, 2026 4:00 PM · 28 characters. Meet the Summer Knit Polo: 100% Organic Cotton for hot days and nights. | |
| Jul 6, 2026 6:00 PM | Back in Stock: Your Favorite T-Shirt | 36 | The Heavyweight T-Shirt, 100% Organic Cotton. | Jul 6, 2026 6:00 PM · 36 characters. The Heavyweight T-Shirt, 100% Organic Cotton. | |
| Jul 4, 2026 6:00 PM | The Sweetest Summer Pair | 24 | Matching T-Shirts and Swim Trunks: some things are better shared. | Jul 4, 2026 6:00 PM · 24 characters. Matching T-Shirts and Swim Trunks: some things are better shared. | |
| Jul 2, 2026 2:01 PM | Summer Staples Rooted in Portugal | 33 | New pieces that live and breathe Portugal’s Summer air. | Jul 2, 2026 2:01 PM · 33 characters. New pieces that live and breathe Portugal’s Summer air. | |
| Jun 30, 2026 2:00 PM | PATRIMÓNIO | 2026 | 18 | A celebration of the essence of Portuguese Summer | Jun 30, 2026 2:00 PM · 18 characters. A celebration of the essence of Portuguese Summer | |
| Jun 27, 2026 6:00 PM | The Solution for a Chaotic Forecast | 35 | Denim Shorts. Everyday Denim. Lightweight Baggy Chinos. | Jun 27, 2026 6:00 PM · 35 characters. Denim Shorts. Everyday Denim. Lightweight Baggy Chinos. | |
| Jun 25, 2026 4:00 PM | For Summer, Naturally Wrinkled | 30 | A linen edit of lightweight layers for the Summer. | Jun 25, 2026 4:00 PM · 30 characters. A linen edit of lightweight layers for the Summer. | |
| Jun 23, 2026 4:00 PM | Hello, Porto | 12 | Come say hi to our new home in the north of Portugal | Jun 23, 2026 4:00 PM · 12 characters. Come say hi to our new home in the north of Portugal | |
| Jun 21, 2026 4:00 PM | Your Warm Weather Uniform | 25 | Linen. Cotton. Hemp. Made in Portugal, ready for the season | Jun 21, 2026 4:00 PM · 25 characters. Linen. Cotton. Hemp. Made in Portugal, ready for the season | |
| Jun 18, 2026 4:01 PM | It’s a Camp Collar Summer | 26 | It was here last summer. It'll be here next summer too. | Jun 18, 2026 4:01 PM · 26 characters. It was here last summer. It'll be here next summer too. | |
| Jun 16, 2026 5:04 AM | Porto Opening Party: ISTO. x NAT'COOL | 37 | June 20th — join us to celebrate, we're here to stay. | Jun 16, 2026 5:04 AM · 37 characters. June 20th — join us to celebrate, we're here to stay. | |
| Jun 10, 2026 6:01 AM | ISTO É PORTUGAL. Inspired by Portugal’s Vintage Kits | 53 | Pre-Order Now Mundial 2026 Capsule | Jun 10, 2026 6:01 AM · 53 characters. Pre-Order Now Mundial 2026 Capsule | |
| Jun 6, 2026 9:52 PM | Still thinking about this? | 26 | Worth a second look | Jun 6, 2026 9:52 PM · 26 characters. Worth a second look | |
| Jun 6, 2026 1:50 AM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Jun 6, 2026 1:50 AM · 26 characters. You left an everyday basic behind. Go ahead. | |
| Jun 5, 2026 6:00 PM | A Reason to Pack Light | 22 | Meet our Denim Shorts. Transparently Made in Portugal. | Jun 5, 2026 6:00 PM · 22 characters. Meet our Denim Shorts. Transparently Made in Portugal. | |
| Jun 3, 2026 5:06 AM | Back In Stock: Pleated Shorts | 29 | This one's for everyone who missed out last time. | Jun 3, 2026 5:06 AM · 29 characters. This one's for everyone who missed out last time. | |
| May 31, 2026 6:00 PM | The Short Answer to Summer Dressing | 35 | Linen Shorts: Light, easy, and made for the heat | May 31, 2026 6:00 PM · 35 characters. Linen Shorts: Light, easy, and made for the heat | |
| May 28, 2026 4:00 PM | 48h in Paris That Felt Like Home | 32 | A note from Pedro Palha on food, wine, clothes and many ideas. | May 28, 2026 4:00 PM · 32 characters. A note from Pedro Palha on food, wine, clothes and many ideas. | |
| May 24, 2026 2:00 PM | The Linen Shirt. Made for the Shore | 35 | It's hot. Dress accordingly. | May 24, 2026 2:00 PM · 35 characters. It's hot. Dress accordingly. | |
| May 21, 2026 2:00 PM | Organic Cotton: Nature’s Best | 31 | Why we love GOTS-certified organic cotton | May 21, 2026 2:00 PM · 31 characters. Why we love GOTS-certified organic cotton | |
| May 19, 2026 2:00 PM | The Right Shirt for Right Now | 29 | 100% Organic Cotton that works while the weather makes up its mind | May 19, 2026 2:00 PM · 29 characters. 100% Organic Cotton that works while the weather makes up its mind | |
| May 16, 2026 2:00 PM | A Different Kind of Suit | 24 | A matching set for days that don't require one. | May 16, 2026 2:00 PM · 24 characters. A matching set for days that don't require one. | |
| May 13, 2026 6:01 PM | Uniform On Rotation: Jeans and a T-Shirt | 40 | Two foundational pieces and zero second-guessing. | May 13, 2026 6:01 PM · 40 characters. Two foundational pieces and zero second-guessing. | |
| May 11, 2026 6:56 AM | We’re Moving Warehouses | 24 | Currently packing up boxes, our warehouse is closed for the week. | May 11, 2026 6:56 AM · 24 characters. Currently packing up boxes, our warehouse is closed for the week. | |
| May 10, 2026 11:30 AM | Linen Suit. Formal? Kind Of. | 28 | Now in a new color: Khaki. | May 10, 2026 11:30 AM · 28 characters. Now in a new color: Khaki. | |
| May 7, 2026 4:01 PM | Summer's Best Kept Secret | 25 | One Linen Jacket. All summer. Resolved. | May 7, 2026 4:01 PM · 25 characters. One Linen Jacket. All summer. Resolved. | |
| May 5, 2026 11:19 PM | Palette of the Season | 21 | Softer colors for warmer days. Uncompromising quality in pieces you know and love. | May 5, 2026 11:19 PM · 21 characters. Softer colors for warmer days. Uncompromising quality in pieces you know and love. | |
| May 3, 2026 8:30 AM | Your Guide to Spring Dressing | 29 | Three looks. One very good spring weekend. | May 3, 2026 8:30 AM · 29 characters. Three looks. One very good spring weekend. | |
| Apr 30, 2026 6:02 PM | The Brief: A Lighter, Cooler Chino | 34 | Lighter, for the days ahead. Now in Pink and Navy. | Apr 30, 2026 6:02 PM · 34 characters. Lighter, for the days ahead. Now in Pink and Navy. | |
| Apr 28, 2026 7:18 AM | Clear Skies, T-Shirts Out | 25 | 3 T-shirts, 15% off. Your rotation sorted. | Apr 28, 2026 7:18 AM · 25 characters. 3 T-shirts, 15% off. Your rotation sorted. | |
| Apr 26, 2026 5:20 PM | A Closer Look: Spring Fabrics | 29 | Linen, Hemp and Cotton: Spring's Best Fibers | Apr 26, 2026 5:20 PM · 29 characters. Linen, Hemp and Cotton: Spring's Best Fibers | |
| Apr 24, 2026 5:20 PM | Stripes: Undisputed Crowd Favorite | 34 | Stripes. A forever classic, but also a blank canvas. | Apr 24, 2026 5:20 PM · 34 characters. Stripes. A forever classic, but also a blank canvas. | |
| Apr 21, 2026 2:02 PM | When in Doubt, Denim | 20 | The no-brainer you always reach for. | Apr 21, 2026 2:02 PM · 20 characters. The no-brainer you always reach for. | |
| Apr 19, 2026 4:08 PM | Our Creative Director’s Top Picks | 35 | Spoiler: it's linen, denim, and a very specific shade of pink. | Apr 19, 2026 4:08 PM · 35 characters. Spoiler: it's linen, denim, and a very specific shade of pink. | |
| Apr 17, 2026 7:50 AM | Still thinking about this? | 26 | Worth a second look | Apr 17, 2026 7:50 AM · 26 characters. Worth a second look | |
| Apr 16, 2026 11:50 AM | Still thinking about this? | 26 | You left an everyday basic behind. Go ahead. | Apr 16, 2026 11:50 AM · 26 characters. You left an everyday basic behind. Go ahead. |
Based on 119 emails received from Mar 16 to Nov 5, 2026. Times in US Eastern. How we collect