You might not know we do this.

Preview text: Laird Utility — the clothing line handcrafted in England.

Laird Hatters

Monday, Oct 12, 2026 at 4:01 AM EasternKlaviyo

Laird HattersYou might not know we do this.

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You might not know we do this. - email from Laird Hatters

Using this email in an article? Credit: Laird Hatters email via They Sent It, with a link to this page. Full-size image

Subject: You might not know we do this.
Preview text: Laird Utility — the clothing line handcrafted in England.
From: info@lairdhatters.com
Brand: Laird Hatters
ESP: Klaviyo
Sent: Mon Oct 12, 2026, 4:01 AM ET
Sent to: lairdhatters.com, Netherlands (lairdhatters.nl), United States (lairdhatters.us), london-hats.com
Size: 65 KB
Images: 13
Links: 20, 10 of them buttons
Subject length: 30 characters

Against Laird Hatters's usual

Sent in its busiest hour, 4 AM, which holds 28% of its emails. The subject is 30 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Alex <[email protected]>
Subject: You might not know we do this.
Date: Mon, 12 Oct 2026 08:01:32 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.lairdhatters.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=lairdhatters.com s=kl1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 15, 2026 11:46 AM	New season. New cloth. New Shelbys.
	Oct 15, 2026 2:07 AM	Welcome! Here's 10% off
	Oct 13, 2026 1:37 AM	Welcome! Here's 10% off
	Oct 12, 2026 4:01 AM	You might not know we do this. (this email)
	Oct 10, 2026 6:15 AM	Not quite finished?
	Oct 10, 2026 4:01 AM	The scariest thing we've ever seen...
	Oct 7, 2026 12:02 PM	October: Outfit of the month