The scariest thing we've ever seen...
Preview text: Bad hats are truly terrifying. The Laird collection — is the antidote.

Use this example
- Subject
- The scariest thing we've ever seen...
- Preview text
- Bad hats are truly terrifying. The Laird collection — is the antidote.
- From
- info@
lairdhatters.com - Brand
- Laird Hatters
- ESP
- Klaviyo
- Sent
- Sat Oct 10, 2026, 4:01 AM ET
- Sent to
- lairdhatters.com, Netherlands (lairdhatters.nl), United States (lairdhatters.us), london-hats.com
- Size
- 72 KB
- Images
- 12
- Links
- 24, 11 of them buttons
- Subject length
- 37 characters
Against Laird Hatters's usual
Sent in its busiest hour, 4 AM, which holds 29% of its emails. The subject is 37 characters; its average is 29.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Laird Hatters <[email protected]>
- Subject
- The scariest thing we've ever seen...
- Date
- Sat, 10 Oct 2026 08:01:38 +0000
- Message-ID domain
- klaviyomail.com
- Return-Path domain
- send.lairdhatters.com
- DKIM signature
- d=shared.klaviyomail.com s=def1; d=lairdhatters.com s=kl1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP
Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse
Sent just before and after
| Oct 13, 2026 1:37 AM | Welcome! Here's 10% off | |
| Oct 12, 2026 4:01 AM | You might not know we do this. | |
| Oct 10, 2026 6:15 AM | Not quite finished? | |
| Oct 10, 2026 4:01 AM | The scariest thing we've ever seen... (this email) | |
| Oct 7, 2026 12:02 PM | October: Outfit of the month | |
| Oct 5, 2026 6:00 AM | The cap that completes the costume. | |
| Oct 3, 2026 4:02 AM | Your cap. For life. |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 10, 2026.








