I'm playing the villain this Halloween.

Preview text: Candy prices went UP... so I'm sending ours DOWN. 80% down.

Lettoria

Saturday, Oct 31, 2026 at 11:04 AM EasternKlaviyo

LettoriaI'm playing the villain this Halloween.

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I'm playing the villain this Halloween. - email from Lettoria

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Subject: I'm playing the villain this Halloween.
Preview text: Candy prices went UP... so I'm sending ours DOWN. 80% down.
From: jane@lettoria.com
Brand: Lettoria
ESP: Klaviyo
Sent: Sat Oct 31, 2026, 11:04 AM ET
Size: 59 KB
Images: 6
Links: 19, 5 of them buttons
Subject length: 39 characters

Against Lettoria's usual

Sent in the 11 AM hour, which holds 21% of its emails; 72% arrive in the 10 AM hour. The subject is 39 characters; its average is 40.

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From: Jane @ Lettoria <[email protected]>
Subject: I'm playing the villain this Halloween.
Date: Sat, 31 Oct 2026 15:04:48 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.lettoria.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.lettoria.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 3, 2026 11:00 AM	The bags in this sale will never be made again.
	Nov 2, 2026 11:01 AM	Gifts under $10 on Nov 8 (if you're on the list)
	Nov 1, 2026 11:06 AM	Our tech guy went Gollum last night.
	Oct 31, 2026 11:04 AM	I'm playing the villain this Halloween. (this email)
	Oct 30, 2026 10:16 AM	Help me! Our 80% OFF page looks like a plot hole.
	Oct 29, 2026 10:15 AM	Pennywise's balloon is on DEAL.
	Oct 28, 2026 10:15 AM	Hayley called me a hypocrite. She's half right.