Pennywise's balloon is on DEAL.

Preview text: It's the right red, it floats through torn book pages, and it's NOT in the Nov 8 sale...

Lettoria

Thursday, Oct 29, 2026 at 10:15 AM EasternKlaviyo

LettoriaPennywise's balloon is on DEAL.

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Pennywise's balloon is on DEAL. - email from Lettoria

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Subject: Pennywise's balloon is on DEAL.
Preview text: It's the right red, it floats through torn book pages, and it's NOT in the Nov 8 sale...
From: jane@lettoria.com
Brand: Lettoria
ESP: Klaviyo
Sent: Thu Oct 29, 2026, 10:15 AM ET
Size: 63 KB
Images: 8
Links: 23, 6 of them buttons
Subject length: 31 characters

Against Lettoria's usual

Sent in its busiest hour, 10 AM, which holds 72% of its emails. The subject is 31 characters; its average is 40.

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From: Jane @ Lettoria <[email protected]>
Subject: Pennywise's balloon is on DEAL.
Date: Thu, 29 Oct 2026 14:15:08 +0000
Message-ID domain: klaviyomail.com
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Sent just before and after

	Nov 1, 2026 11:06 AM	Our tech guy went Gollum last night.
	Oct 31, 2026 11:04 AM	I'm playing the villain this Halloween.
	Oct 30, 2026 10:16 AM	Help me! Our 80% OFF page looks like a plot hole.
	Oct 29, 2026 10:15 AM	Pennywise's balloon is on DEAL. (this email)
	Oct 28, 2026 10:15 AM	Hayley called me a hypocrite. She's half right.
	Oct 27, 2026 10:15 AM	Never ask Lucy what she thinks of your bag.
	Oct 26, 2026 10:15 AM	Is your name on my list for THE BIGGEST SALE OF 2026?