Does air-drying cause frizz?

Preview text: ... It doesn't have to

MerwaveWednesday, Jul 1, 2026 at 1:00 AM EasternKlaviyo
MerwaveDoes air-drying cause frizz?
Subject
Does air-drying cause frizz?
Preview text
... It doesn't have to
From
hello@merwave.co.uk
Brand
Merwave
Sent
Wed Jul 1, 2026, 1:00 AM ET
Sent to
United Kingdom (merwave.co.uk), merwave.com
Size
39 KB
Images
5
Links
5, 3 of them buttons
Subject length
28 characters

Against Merwave's usual

Sent in its busiest hour, 1 AM, which holds 75% of its emails. The subject is 28 characters; its average is 26.

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