Your best waves start wet 💦
Preview text: Here's why wetter really is better.

Using this email in an article? Credit: Merwave email via They Sent It, with a link to this page. Full-size image
- Subject
- Your best waves start wet 💦
- Preview text
- Here's why wetter really is better.
- From
- hello@
merwave.co.uk - Brand
- Merwave
- ESP
- Klaviyo
- Sent
- Thu Oct 22, 2026, 1:30 AM ET
- Sent to
- United Kingdom (merwave.co.uk), merwave.com
- Size
- 44 KB
- Images
- 6
- Links
- 12, 6 of them buttons
- Subject length
- 28 characters
Against Merwave's usual
Sent in its busiest hour, 1 AM, which holds 74% of its emails. The subject is 28 characters; its average is 26.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Merwave <[email protected]>
- Subject
- Your best waves start wet 💦
- Date
- Thu, 22 Oct 2026 05:30:04 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-14
- Return-Path domain
- send.merwave.co.uk
- DKIM signature
- d=merwave.co.uk s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-pfhts with SMTP
- from (unnamed) by geopod-ismtpd-14 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 27, 2026 2:30 AM | The 2-minute hair test | |
| Oct 25, 2026 2:30 AM | Frizz isn't the problem 👀 | |
| Oct 24, 2026 1:30 AM | Your Hair's Worst Nightmare 👻 | |
| Oct 22, 2026 1:30 AM | Your best waves start wet 💦 (this email) | |
| Oct 20, 2026 1:30 AM | Hair oil mistakes? Not here ❌ | |
| Oct 18, 2026 1:30 AM | Tired of fighting frizz? | |
| Oct 17, 2026 1:30 AM | Weight loss changed your waves? |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 22, 2026.











