Fresh gear for our 35th birthday.

Preview text: Shop our Topo Designs collab, and see what else awaits you in our newly refreshed…

Friday, Sep 25, 2026 at 1:46 PM EasternKlaviyo

New Belgium BrewingFresh gear for our 35th birthday.

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Fresh gear for our 35th birthday. - email from New Belgium Brewing

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Subject: Fresh gear for our 35th birthday.
Preview text: Shop our Topo Designs collab, and see what else awaits you in our newly refreshed…
From: newsletter@newbelgium.com
Brand: New Belgium Brewing
ESP: Klaviyo
Sent: Fri Sep 25, 2026, 1:46 PM ET
Sent to: fattire.com, newbelgium.biz, newbelgiumbrewery.biz
Size: 105 KB
Images: 28
Links: 36, 10 of them buttons
Subject length: 33 characters

Against New Belgium Brewing's usual

Sent in the 1 PM hour, which holds 8% of its emails; 20% arrive in the 5 PM hour. The subject is 33 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: New Belgium Brewing <[email protected]>
Subject: Fresh gear for our 35th birthday.
Date: Fri, 25 Sep 2026 17:46:37 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.newbelgium.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=newbelgium.com s=kl1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Oct 2, 2026 6:45 AM	Have you heard? There's a SLASHER in the beer aisle
	Sep 30, 2026 5:45 AM	Voodoo Ranger x HALLOWEEN: The Game
	Sep 28, 2026 11:14 AM	Don't miss Fresh gear for our 35th birthday!
	Sep 25, 2026 1:46 PM	Fresh gear for our 35th birthday. (this email)
	Aug 26, 2026 10:49 PM	Beer with a side of Gear 🧢
	Aug 19, 2026 5:42 PM	Doing business different since 1991 🚲
	Aug 15, 2026 4:39 AM	Beer with a side of Gear 🧢