🤕 #132: Blistering increases in CPM, ROAS tanking

Preview text: 🤕 #132: Blistering increases in CPM, ROAS tanking 96 Performance is dropping across…

Thursday, Mar 19, 2026 at 12:59 PM EasternHubSpot

Northbeam🤕 #132: Blistering increases in CPM, ROAS tanking

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Subject: 🤕 #132: Blistering increases in CPM, ROAS tanking
Preview text: 🤕 #132: Blistering increases in CPM, ROAS tanking 96 Performance is dropping across…
From: themediabuyer@northbeam.io
Brand: Northbeam
ESP: HubSpot
Sent: Thu Mar 19, 2026, 12:59 PM ET
Size: 81 KB
Images: 9
Links: 22, 5 of them buttons
Subject length: 49 characters

Against Northbeam's usual

Sent in the 12 PM hour, which holds 9% of its emails; 59% arrive in the 1 PM hour. The subject is 49 characters; its average is 46.

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