🚀 #134: Incrementality was broken. We fixed it.

Preview text: 🚀 #134: Incrementality was broken. We fixed it. 96 Northbeam Incrementality, available…

Thursday, Apr 2, 2026 at 1:12 PM EasternHubSpot

Northbeam🚀 #134: Incrementality was broken. We fixed it.

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Subject: 🚀 #134: Incrementality was broken. We fixed it.
Preview text: 🚀 #134: Incrementality was broken. We fixed it. 96 Northbeam Incrementality, available…
From: themediabuyer@northbeam.io
Brand: Northbeam
ESP: HubSpot
Sent: Thu Apr 2, 2026, 1:12 PM ET
Size: 93 KB
Images: 10
Links: 22, 8 of them buttons
Subject length: 47 characters

Against Northbeam's usual

Sent in its busiest hour, 1 PM, which holds 59% of its emails. The subject is 47 characters; its average is 46.

	Apr 15, 2026 9:01 AM	🎉 Welcome to The Media Buyer Newsletter! 🎉
	Apr 9, 2026 5:01 PM	👁️ #135: How to accurately attribute top-of-funnel revenue
	Apr 8, 2026 11:34 AM	🚨 Your incrementality is broken. Learn how to fix it.
	Apr 2, 2026 1:12 PM	🚀 #134: Incrementality was broken. We fixed it. (this email)
	Apr 1, 2026 9:10 AM	🤑 Everything you need to get to nine figures? Maybe
	Mar 26, 2026 1:00 PM	🇨🇳 #133: Is China about to kill Manus?
	Mar 19, 2026 12:59 PM	🤕 #132: Blistering increases in CPM, ROAS tanking