πŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend?

Preview text: πŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend? 96 Exploring a troubling…

NorthbeamThursday, May 21, 2026 at 1:02 PM EasternHubSpot
NorthbeamπŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend?
Subject
πŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend?
Preview text
πŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend? 96 Exploring a troubling…
From
the-media-buyer-by-northbeam@mail.beehiiv.com
Sent
Thu May 21, 2026, 1:02 PM ET
Size
95 KB
Images
15
Links
31, 4 of them buttons
Subject length
65 characters

Against Northbeam's usual

Sent in its busiest hour, 1 PM, which holds 59% of its emails. The subject is 65 characters; its average is 46.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Media Buyer πŸ›°οΈ by Northbeam <[email protected]>
Reply-To
The Media Buyer πŸ›°οΈ by Northbeam <[email protected]>
Subject
πŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend?
Date
Thu, 21 May 2026 17:02:21 +0000 (UTC)
Message-ID domain
geopod-ismtpd-66
Return-Path domain
em2003.mail.beehiiv.com
DKIM signature
d=mail.beehiiv.com s=s1; d=sendgrid.info s=smtpapi
Authentication
dkim=pass (mail.beehiiv.com), dkim=pass (sendgrid.info), spf=pass (em2003.mail.beehiiv.com), dmarc=pass (beehiiv.com)
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o32.ptr6346.mail.beehiiv.com [149.72.186.207] by our receiving server with ESMTPS
  2. by recvd-…-9hgzv with SMTP
  3. from (unnamed) by geopod-ismtpd-66 with HTTP

Other sending headers (names only): x-beehiiv-ids, x-beehiiv-type, x-list-id, x-list-owner, x-newsletter, x-newsletter-id, x-newsletter-signup, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jun 1, 2026 12:56 PMπŸ›°οΈ Data: why is everybody's Meta performance tanking?
May 28, 2026 1:01 PM🏍️ +19% Meta ROAS with the press of a button?
May 27, 2026 1:49 PMNorthbeam - want to chat?
May 21, 2026 1:02 PMπŸŽ₯ TikTok CVRs slid by double digits last week - is this a trend? (this email)
May 20, 2026 1:55 PMNorthbeam - want to chat?
May 14, 2026 1:02 PMπŸ“‘ The Media Buyer Index: now featuring new data
May 13, 2026 1:58 PMNorthbeam - want to chat?

More from Northbeam

All Northbeam emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.