They Sent It

The mornings feel different

First layer for the new season

Obviously ApparelThursday, Sep 17, 2026 at 4:01 AM EasternKlaviyo
Obviously ApparelThe mornings feel different
Subject
The mornings feel different
Preview text
First layer for the new season
From
webshop@obviouslyapparel.com
Sent
Thu Sep 17, 2026, 4:01 AM ET
Size
54 KB
Images
10
Links
8, 6 of them buttons
Subject length
27 characters

Against Obviously Apparel's usual

Sent in its busiest hour, 4 AM, which holds 74% of its emails. The subject is 27 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Obviously Apparel <[email protected]>
Subject
The mornings feel different
Date
Thu, 17 Sep 2026 08:01:32 +0000 (UTC)
Message-ID domain
geopod-ismtpd-1
Return-Path domain
send.obviouslyapparel.com
DKIM signature
d=obviouslyapparel.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-n6tln with SMTP
  2. from (unnamed) by geopod-ismtpd-1 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 8, 2026 4:00 AMNo logo. No branding. Nothing on display
Oct 1, 2026 4:00 AMWhat makes ours different
Sep 24, 2026 4:00 AMYou've got five of the same pair
Sep 17, 2026 4:01 AMThe mornings feel different (this email)
Sep 8, 2026 4:00 AMFinal Call
Sep 7, 2026 4:00 AMWe're giving you an extra day
Sep 6, 2026 4:02 AMTo the ones who kept showing up

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