THE VAULT IS OPEN

Preview text: Launch You’re welcome Your Favorites are Back! You asked. We answered. The shades you’ve…

OPITuesday, Aug 4, 2026 at 3:29 PM EasternEmarsys
OPITHE VAULT IS OPEN
Subject
THE VAULT IS OPEN
Preview text
Launch You’re welcome Your Favorites are Back! You asked. We answered. The shades you’ve…
From
opi@e.opi.com
Brand
OPI
Sent
Tue Aug 4, 2026, 3:29 PM ET
Sent to
opi.com
Size
38 KB
Images
11
Links
18, 3 of them buttons
Subject length
17 characters

Against OPI's usual

Sent in the 3 PM hour, which holds 10% of its emails; 26% arrive in the 2 PM hour. The subject is 17 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
THE VAULT IS OPEN
Date
Tue, 4 Aug 2026 21:29:41 +0200
Message-ID domain
mta-2d567702.ip4.emsmtp.com
Return-Path domain
bounces.e.wella.com
DKIM signature
d=e.opi.com s=key5; d=emarsys.net s=emarsys-2048b
List-Unsubscribe
Present, one-click
Mailer
class SMTPMail

Servers it passed through, newest first

  1. from mta-….ip4.emsmtp.com [45.86.119.2] by our receiving server with ESMTPS

Other sending headers (names only): X-EMarSys-Identify, X-EMarSys-Environment, X-Report-Abuse

Report this email

Sent just before and after

Aug 11, 2026 1:59 PM4 glazed donut recipes
Aug 10, 2026 12:54 PM🔓 THE VAULT IS OPEN
Aug 7, 2026 5:29 AMTake THIS with you ☀️✈️🏖️
Aug 4, 2026 3:29 PMTHE VAULT IS OPEN (this email)
Aug 3, 2026 1:54 PM"For the first time my nails don't break
Jul 31, 2026 2:04 AMLast call for 25% off - ends tomorrow 🏠💅
Jul 30, 2026 11:59 AMTHEY’RE BAAAACK

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