THEY’RE BAAAACK
Preview text: Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US…
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- Subject
- THEY’RE BAAAACK
- Preview text
- Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US…
- From
- opi@
e.opi.com - Brand
- OPI
- ESP
- Emarsys
- Sent
- Thu Jul 30, 2026, 11:59 AM ET
- Sent to
- opi.com
- Size
- 31 KB
- Images
- 10
- Links
- 15, 1 of them buttons
- Subject length
- 15 characters
Against OPI's usual
Sent in the 11 AM hour, which holds 9% of its emails; 26% arrive in the 2 PM hour. The subject is 15 characters; its average is 30.
Sent just before and after
| Aug 4, 2026 3:29 PM | THE VAULT IS OPEN | |
| Aug 3, 2026 1:54 PM | "For the first time my nails don't break | |
| Jul 31, 2026 2:04 AM | Last call for 25% off - ends tomorrow 🏠💅 | |
| Jul 30, 2026 11:59 AM | THEY’RE BAAAACK (this email) | |
| Jul 29, 2026 2:54 PM | 25% OFF sheer pinks, soft nudes | |
| Jul 26, 2026 12:39 PM | Salon-Perfect Nails at Home for 25% Off | |
| Jul 23, 2026 4:59 PM | Equal parts classic and bold 🍷 |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Jul 30, 2026.









