THEY’RE BAAAACK

Preview text: Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US…

OPIThursday, Jul 30, 2026 at 11:59 AM EasternEmarsys
OPITHEY’RE BAAAACK
Subject
THEY’RE BAAAACK
Preview text
Teaser We heard you NEW IN COLOR COLLECTIONS NAIL ART BLOG Follow us © Wella Operations US…
From
opi@e.opi.com
Brand
OPI
Sent
Thu Jul 30, 2026, 11:59 AM ET
Sent to
opi.com
Size
31 KB
Images
10
Links
15, 1 of them buttons
Subject length
15 characters

Against OPI's usual

Sent in the 11 AM hour, which holds 9% of its emails; 26% arrive in the 2 PM hour. The subject is 15 characters; its average is 30.

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Sent just before and after

Aug 4, 2026 3:29 PMTHE VAULT IS OPEN
Aug 3, 2026 1:54 PM"For the first time my nails don't break
Jul 31, 2026 2:04 AMLast call for 25% off - ends tomorrow 🏠💅
Jul 30, 2026 11:59 AMTHEY’RE BAAAACK (this email)
Jul 29, 2026 2:54 PM25% OFF sheer pinks, soft nudes
Jul 26, 2026 12:39 PMSalon-Perfect Nails at Home for 25% Off
Jul 23, 2026 4:59 PMEqual parts classic and bold 🍷

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