Parachute subject lines

150 subject lines averaging 21 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Jul 26, 2026 2:30 PMOnce they're gone, they're gone31Up to 50% off the final few.Jul 26, 2026 2:30 PM · 31 characters. Up to 50% off the final few.
Jul 24, 2026 10:00 PMMeet what’s new17Explore what's just arrived.Jul 24, 2026 10:00 PM · 17 characters. Explore what's just arrived.
Jul 23, 2026 10:00 PMSky's the limit15The color you loved, now in more ways.Jul 23, 2026 10:00 PM · 15 characters. The color you loved, now in more ways.
Jul 22, 2026 10:00 PMFind your palette17The one you'll want to wake up to.Jul 22, 2026 10:00 PM · 17 characters. The one you'll want to wake up to.
Jul 20, 2026 10:00 PMYou're in the right place25Welcome to a softer way of living.Jul 20, 2026 10:00 PM · 25 characters. Welcome to a softer way of living.
Jul 19, 2026 2:30 PMYour bed, your rules20Build your own bundle and save 15%.Jul 19, 2026 2:30 PM · 20 characters. Build your own bundle and save 15%.
Jul 18, 2026 2:30 PMMore Than A Towel17More pattern. More personality.Jul 18, 2026 2:30 PM · 17 characters. More pattern. More personality.
Jul 16, 2026 10:00 PMToo hot to sleep?17Three ways to sleep cooler this summer.Jul 16, 2026 10:00 PM · 17 characters. Three ways to sleep cooler this summer.
Jul 15, 2026 10:00 PMFor Good Mornings17What's new in bath.Jul 15, 2026 10:00 PM · 17 characters. What's new in bath.
Jul 13, 2026 11:01 AMYour staycation starts here27No reservation required.Jul 13, 2026 11:01 AM · 27 characters. No reservation required.
Jul 12, 2026 2:30 PMBlue skies. Green spaces.25Shop the summer paletteJul 12, 2026 2:30 PM · 25 characters. Shop the summer palette
Jul 11, 2026 7:30 PMStripe Season13A stripe for every style.Jul 11, 2026 7:30 PM · 13 characters. A stripe for every style.
Jul 10, 2026 10:00 PMBundle up. Cool down.2115% off your perfect bed.Jul 10, 2026 10:00 PM · 21 characters. 15% off your perfect bed.
Jul 9, 2026 10:00 PMNew stripes are here20Our first-ever linen stripe.Jul 9, 2026 10:00 PM · 20 characters. Our first-ever linen stripe.
Jul 8, 2026 10:00 PMThe Summer Shop is Now Open27Fresh layers for softer days.Jul 8, 2026 10:00 PM · 27 characters. Fresh layers for softer days.
Jul 7, 2026 10:00 PMMosaic is back14The towel we can't keep in stock.Jul 7, 2026 10:00 PM · 14 characters. The towel we can't keep in stock.
Jul 6, 2026 10:00 PMSky has landed14New styles in our most-loved blue.Jul 6, 2026 10:00 PM · 14 characters. New styles in our most-loved blue.
Jul 4, 2026 10:00 PMNew here?9Meet the latest arrivals.Jul 4, 2026 10:00 PM · 9 characters. Meet the latest arrivals.
Jul 3, 2026 12:01 PMEnd of season sale18Up to 50% off select styles.Jul 3, 2026 12:01 PM · 18 characters. Up to 50% off select styles.
Jul 2, 2026 8:00 PMNew desert-inspired bath.25New colors of your favorite towel.Jul 2, 2026 8:00 PM · 25 characters. New colors of your favorite towel.
Jun 29, 2026 10:00 PMYour perfect stripe19A fresh take on your favorite towelJun 29, 2026 10:00 PM · 19 characters. A fresh take on your favorite towel
Jun 27, 2026 2:30 PMBone, but never boring22Meet our signature neutral in checks, stripes, & solids.Jun 27, 2026 2:30 PM · 22 characters. Meet our signature neutral in checks, stripes, & solids.
Jun 23, 2026 7:30 PM10% off is waiting18Bring comfort home.Jun 23, 2026 7:30 PM · 18 characters. Bring comfort home.
Jun 22, 2026 10:00 PMSorry to your real clothes26This new striped robe is everything.Jun 22, 2026 10:00 PM · 26 characters. This new striped robe is everything.
Jun 21, 2026 7:30 PMTwo words: Outdoor. Shower.27A little getaway for your bathroom.Jun 21, 2026 7:30 PM · 27 characters. A little getaway for your bathroom.
Jun 20, 2026 7:30 PMFor The Side Sleeper20Made for how you actually sleep.Jun 20, 2026 7:30 PM · 20 characters. Made for how you actually sleep.
Jun 19, 2026 10:00 PMInside Amy’s summer home26What our Chief Creative Officer is loving.Jun 19, 2026 10:00 PM · 26 characters. What our Chief Creative Officer is loving.
Jun 18, 2026 10:00 PMFamous for a reason19Everyone’s talking about these.Jun 18, 2026 10:00 PM · 19 characters. Everyone’s talking about these.
Jun 17, 2026 10:00 PMThis checks out15The pattern of the summer.Jun 17, 2026 10:00 PM · 15 characters. The pattern of the summer.
Jun 15, 2026 10:00 PMLinen is in season.19Made for summer sleeping.Jun 15, 2026 10:00 PM · 19 characters. Made for summer sleeping.
Jun 13, 2026 2:30 PMBlue on Blue12Three new ways to blue.Jun 13, 2026 2:30 PM · 12 characters. Three new ways to blue.
Jun 12, 2026 10:00 PMSoft For Summer15The pieces that keep selling out.Jun 12, 2026 10:00 PM · 15 characters. The pieces that keep selling out.
Jun 11, 2026 10:00 PMBack to the Beach17The towel of summer.Jun 11, 2026 10:00 PM · 17 characters. The towel of summer.
Jun 10, 2026 10:00 PMSummer, Styled14Inspired pairings, effortless layers, and summer at home.Jun 10, 2026 10:00 PM · 14 characters. Inspired pairings, effortless layers, and summer at home.
Jun 8, 2026 7:30 PMWe Know Your Type17Every bathroom needs a signature towel.Jun 8, 2026 7:30 PM · 17 characters. Every bathroom needs a signature towel.
Jun 7, 2026 2:30 PMWe’re blushing.16This new hue is our summer crush.Jun 7, 2026 2:30 PM · 16 characters. This new hue is our summer crush.
Jun 6, 2026 2:30 PMNew: Architectural Softness27The towel equivalent of great architecture.Jun 6, 2026 2:30 PM · 27 characters. The towel equivalent of great architecture.
Jun 5, 2026 10:00 PMBack. Again.12Sky sold out. Sky is back.Jun 5, 2026 10:00 PM · 12 characters. Sky sold out. Sky is back.
Jun 4, 2026 10:01 PMSoftest Sheet Ever18Not all cotton is created equal.Jun 4, 2026 10:01 PM · 18 characters. Not all cotton is created equal.
Jun 3, 2026 10:00 PMMya Hansel’s Stay-In Essentials33Soft things for slow moments at home.Jun 3, 2026 10:00 PM · 33 characters. Soft things for slow moments at home.
Jun 1, 2026 10:00 PMFirst taste of summer21New hues for easier days.Jun 1, 2026 10:00 PM · 21 characters. New hues for easier days.
May 31, 2026 2:30 PMHot Shower. Soft Towel.23Designed for your best routine yet.May 31, 2026 2:30 PM · 23 characters. Designed for your best routine yet.
May 30, 2026 2:30 PMChecks Just Dropped19Small batch. Big summer energy.May 30, 2026 2:30 PM · 19 characters. Small batch. Big summer energy.
May 27, 2026 10:00 PMFinal 5 Hours: up to 30% off28If you missed it—this is it.May 27, 2026 10:00 PM · 28 characters. If you missed it—this is it.
May 27, 2026 10:01 AMOkay fine, one last day of sale31Up to 30% off until midnight.May 27, 2026 10:01 AM · 31 characters. Up to 30% off until midnight.
May 26, 2026 10:00 PM5 Hours Left12Now or never.May 26, 2026 10:00 PM · 12 characters. Now or never.
May 26, 2026 10:01 AMThis.is.it.11Get it before it’s done.May 26, 2026 10:01 AM · 11 characters. Get it before it’s done.
May 25, 2026 10:00 PM25% off everything—ending soon32Memorial Day Sale is almost over.May 25, 2026 10:00 PM · 32 characters. Memorial Day Sale is almost over.
May 25, 2026 10:02 AMOur Memorial Day Sale Is Almost Over3625% off everything—ending soon.May 25, 2026 10:02 AM · 36 characters. 25% off everything—ending soon.
May 24, 2026 10:02 AMJust Days Left14Check out before it ends.May 24, 2026 10:02 AM · 14 characters. Check out before it ends.

Based on 150 emails received from Mar 18 to Nov 1, 2026. Times in US Eastern. How we collect

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