Parachute subject lines
150 subject lines averaging 21 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| May 23, 2026 10:01 AM | Up to $900 Off (this weekend only) | 34 | Yes, even the mattress is on sale. | May 23, 2026 10:01 AM · 34 characters. Yes, even the mattress is on sale. | |
| May 21, 2026 7:30 PM | Start Here | 10 | 25% off everything. | May 21, 2026 7:30 PM · 10 characters. 25% off everything. | |
| May 21, 2026 10:01 AM | New Markdowns, Just for You | 27 | Prices dropped—take a look. | May 21, 2026 10:01 AM · 27 characters. Prices dropped—take a look. | |
| May 20, 2026 10:00 PM | Early Access to New Markdowns | 29 | Prices dropped—take a look. | May 20, 2026 10:00 PM · 29 characters. Prices dropped—take a look. | |
| May 20, 2026 10:02 AM | Start With the Bed, Save 25% | 28 | We never do this. | May 20, 2026 10:02 AM · 28 characters. We never do this. | |
| May 19, 2026 10:01 AM | These Sale Picks Won’t Last | 29 | Customer favorites are 25% off. | May 19, 2026 10:01 AM · 29 characters. Customer favorites are 25% off. | |
| May 18, 2026 10:02 AM | It’s all 25% off. Even sale. | 29 | We only do this twice a year. | May 18, 2026 10:02 AM · 29 characters. We only do this twice a year. | |
| May 17, 2026 10:00 PM | 25% Off Your Favorite Fabrication | 33 | Everything soft is on sale. | May 17, 2026 10:00 PM · 33 characters. Everything soft is on sale. | |
| May 17, 2026 10:01 AM | 30% Off Bedding and Bath Bundles | 32 | More pieces, more savings. | May 17, 2026 10:01 AM · 32 characters. More pieces, more savings. | |
| May 16, 2026 6:00 PM | Last Chance for This Exclusive Gift | 35 | Limited quantities remaining. | May 16, 2026 6:00 PM · 35 characters. Limited quantities remaining. | |
| May 16, 2026 10:01 AM | Every Hue, 25% Off | 18 | Warm, cool, neutral. It’s all on sale. | May 16, 2026 10:01 AM · 18 characters. Warm, cool, neutral. It’s all on sale. | |
| May 15, 2026 10:01 AM | Sale. Starts. Now. | 18 | The entire site. 25% Off. | May 15, 2026 10:01 AM · 18 characters. The entire site. 25% Off. | |
| May 13, 2026 7:30 PM | Find Your New Fabric | 20 | Three fabrics. Three distinct feels. | May 13, 2026 7:30 PM · 20 characters. Three fabrics. Three distinct feels. | |
| May 11, 2026 10:00 PM | For Your Room | 13 | Refresh with the latest layers. | May 11, 2026 10:00 PM · 13 characters. Refresh with the latest layers. | |
| May 10, 2026 7:30 PM | Stripes, Three Ways | 19 | A small shift, a whole new bed. | May 10, 2026 7:30 PM · 19 characters. A small shift, a whole new bed. | |
| May 9, 2026 7:30 PM | Thinking About Summer | 21 | Everything you need for warmer days ahead. | May 9, 2026 7:30 PM · 21 characters. Everything you need for warmer days ahead. | |
| May 8, 2026 10:00 PM | Before & After Pinstripes | 25 | See what a stripe can do. | May 8, 2026 10:00 PM · 25 characters. See what a stripe can do. | |
| May 6, 2026 10:00 PM | Stripes for the Whole Home | 26 | Looks for every bed in the house. | May 6, 2026 10:00 PM · 26 characters. Looks for every bed in the house. | |
| May 4, 2026 7:30 PM | Your Favorite Robe Returns | 26 | Soft, breathable, and lived-in from day one. | May 4, 2026 7:30 PM · 26 characters. Soft, breathable, and lived-in from day one. | |
| May 3, 2026 10:00 PM | The Ones Everyone Loves | 23 | Softness people swear by. | May 3, 2026 10:00 PM · 23 characters. Softness people swear by. | |
| May 2, 2026 2:30 PM | Just Dropped: Stripes | 21 | Bestselling percale, now in new colorways. | May 2, 2026 2:30 PM · 21 characters. Bestselling percale, now in new colorways. | |
| May 1, 2026 7:30 PM | Just Dropped: Summer Essentials | 31 | Meet the latest drops before they’re gone. | May 1, 2026 7:30 PM · 31 characters. Meet the latest drops before they’re gone. | |
| Apr 30, 2026 10:00 PM | Sleep In, Spring Style | 22 | Customer-loved looks to refresh your space. | Apr 30, 2026 10:00 PM · 22 characters. Customer-loved looks to refresh your space. | |
| Apr 27, 2026 10:00 PM | Your Bed, Your Way, 15% Off | 27 | Everything you need in one easy bundle. | Apr 27, 2026 10:00 PM · 27 characters. Everything you need in one easy bundle. | |
| Apr 26, 2026 2:30 PM | For Everything She Gives | 24 | For slow mornings, quiet evenings, and everything in between. | Apr 26, 2026 2:30 PM · 24 characters. For slow mornings, quiet evenings, and everything in between. | |
| Apr 25, 2026 2:30 PM | New: The Pinstripe Towel | 24 | A new kind of stripe. | Apr 25, 2026 2:30 PM · 24 characters. A new kind of stripe. | |
| Apr 24, 2026 10:00 PM | Going, going, gone... | 21 | Don’t miss out. Mosaic is selling fast. | Apr 24, 2026 10:00 PM · 21 characters. Don’t miss out. Mosaic is selling fast. | |
| Apr 23, 2026 10:00 PM | The Fabric That Sets the Standard | 33 | Our most-loved sheet, ready when you are. | Apr 23, 2026 10:00 PM · 33 characters. Our most-loved sheet, ready when you are. | |
| Apr 22, 2026 12:01 PM | From Field to Fabric | 20 | Thoughtfully sourced materials, designed to last. | Apr 22, 2026 12:01 PM · 20 characters. Thoughtfully sourced materials, designed to last. | |
| Apr 20, 2026 10:00 PM | New & Need | 10 | For wherever the day takes you. | Apr 20, 2026 10:00 PM · 10 characters. For wherever the day takes you. | |
| Apr 19, 2026 7:30 PM | The Beach Capsule | 17 | A limited capsule designed for wherever summer takes you. | Apr 19, 2026 7:30 PM · 17 characters. A limited capsule designed for wherever summer takes you. | |
| Apr 17, 2026 10:00 PM | Save 15% on a Better Bed | 24 | One decision. A full refresh. | Apr 17, 2026 10:00 PM · 24 characters. One decision. A full refresh. | |
| Apr 16, 2026 10:00 PM | Less Heat. More Sleep. | 22 | Cooling layers that actually work. | Apr 16, 2026 10:00 PM · 22 characters. Cooling layers that actually work. | |
| Apr 15, 2026 10:00 PM | Two Ways to Love Linen | 22 | Let’s feel it out. | Apr 15, 2026 10:00 PM · 22 characters. Let’s feel it out. | |
| Apr 13, 2026 12:58 PM | It’s Back. (But Not for Long.) | 31 | If last time taught us anything, it won’t be here for long. | Apr 13, 2026 12:58 PM · 31 characters. If last time taught us anything, it won’t be here for long. | |
| Apr 12, 2026 2:30 PM | Our icon has a fresh new look | 29 | New and Cloud-Like. | Apr 12, 2026 2:30 PM · 29 characters. New and Cloud-Like. | |
| Apr 11, 2026 10:00 PM | Everything You Need, 15% Off | 28 | Everything you need to rest deeply. | Apr 11, 2026 10:00 PM · 28 characters. Everything you need to rest deeply. | |
| Apr 9, 2026 10:00 PM | Hit reset 🌼 | 12 | Ready your space for spring. | Apr 9, 2026 10:00 PM · 12 characters. Ready your space for spring. | |
| Apr 8, 2026 10:00 PM | The Goldilocks of Sheets | 24 | Linen Tencel’s serene hues. | Apr 8, 2026 10:00 PM · 24 characters. Linen Tencel’s serene hues. | |
| Apr 6, 2026 7:30 PM | Fresh Colors, Freshly Restocked | 31 | Feels like spring. | Apr 6, 2026 7:30 PM · 31 characters. Feels like spring. | |
| Apr 5, 2026 11:01 AM | New and Cloud-Like | 18 | Our icon has a fresh new look. | Apr 5, 2026 11:01 AM · 18 characters. Our icon has a fresh new look. | |
| Apr 4, 2026 11:02 AM | A Writer’s Room | 17 | Katja’s picks from the New-Vintage Capsule | Apr 4, 2026 11:02 AM · 17 characters. Katja’s picks from the New-Vintage Capsule | |
| Apr 3, 2026 7:30 PM | Spring’s Favorite Sheet | 24 | Like a fresh breeze. | Apr 3, 2026 7:30 PM · 24 characters. Like a fresh breeze. | |
| Apr 2, 2026 7:30 PM | Today’s Take on Vintage | 24 | The perfect overdyed sheet is selling fast. | Apr 2, 2026 7:30 PM · 24 characters. The perfect overdyed sheet is selling fast. | |
| Apr 1, 2026 10:00 PM | A New Color Mood | 16 | A little warmth goes a long way. | Apr 1, 2026 10:00 PM · 16 characters. A little warmth goes a long way. | |
| Mar 30, 2026 10:00 PM | Popular for Good Reason | 23 | Your favorites this month. | Mar 30, 2026 10:00 PM · 23 characters. Your favorites this month. | |
| Mar 29, 2026 11:01 AM | Already New Favorites | 21 | New arrivals that customers are already loving. | Mar 29, 2026 11:01 AM · 21 characters. New arrivals that customers are already loving. | |
| Mar 28, 2026 10:00 PM | New Cools | 9 | Discover the palette that brings balance. | Mar 28, 2026 10:00 PM · 9 characters. Discover the palette that brings balance. | |
| Mar 25, 2026 7:30 PM | Instant Heirlooms | 17 | Here for a moment, loved forever. | Mar 25, 2026 7:30 PM · 17 characters. Here for a moment, loved forever. | |
| Mar 18, 2026 10:00 PM | New in Percale | 14 | Two blues. One perfect Percale. | Mar 18, 2026 10:00 PM · 14 characters. Two blues. One perfect Percale. |
Based on 150 emails received from Mar 18 to Nov 1, 2026. Times in US Eastern. How we collect