Parachute subject lines
150 subject lines averaging 21 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 5:30 AM | Java Is Back | 12 | Finally. | Nov 1, 2026 5:30 AM · 12 characters. Finally. | |
| Oct 30, 2026 11:30 AM | "Ahhh"-Worthy Gifts | 19 | Consider your holiday shopping handled. | Oct 30, 2026 11:30 AM · 19 characters. Consider your holiday shopping handled. | |
| Oct 28, 2026 2:01 PM | MEET YOUR MATCH — The Towel Guide | 35 | Find the one that feels just right. | Oct 28, 2026 2:01 PM · 35 characters. Find the one that feels just right. | |
| Oct 25, 2026 6:30 AM | IT'S BACK | 9 | The coveted Velvet Quilt returns in rich new hues. | Oct 25, 2026 6:30 AM · 9 characters. The coveted Velvet Quilt returns in rich new hues. | |
| Oct 23, 2026 1:01 PM | Meet the Gift Guide | 19 | Start your holiday shopping now. | Oct 23, 2026 1:01 PM · 19 characters. Start your holiday shopping now. | |
| Oct 20, 2026 10:00 PM | Bundle. Save 15%. Stay In. | 26 | Bedding designed for slowing down. | Oct 20, 2026 10:00 PM · 26 characters. Bedding designed for slowing down. | |
| Oct 17, 2026 2:00 PM | The Parachute Guide to Sheeting | 31 | Find your favorite feel and settle in. | Oct 17, 2026 2:00 PM · 31 characters. Find your favorite feel and settle in. | |
| Oct 16, 2026 2:00 PM | OUR #1 STYLE | 12 | Fan-favorite Mosaic, now in new shades. | Oct 16, 2026 2:00 PM · 12 characters. Fan-favorite Mosaic, now in new shades. | |
| Oct 14, 2026 2:00 PM | The Forever Favorite | 20 | Timeless, effortless and made to last. | Oct 14, 2026 2:00 PM · 20 characters. Timeless, effortless and made to last. | |
| Oct 8, 2026 10:00 PM | The Perfect Sleep Equation | 26 | For however warm (or cool) you like to keep things. | Oct 8, 2026 10:00 PM · 26 characters. For however warm (or cool) you like to keep things. | |
| Oct 5, 2026 10:00 PM | Something’s Changing at Home | 29 | A first look at the textures and tones shaping fall. | Oct 5, 2026 10:00 PM · 29 characters. A first look at the textures and tones shaping fall. | |
| Oct 4, 2026 8:31 PM | New: A Better Red | 17 | Made for everyday, ready for the season ahead. | Oct 4, 2026 8:31 PM · 17 characters. Made for everyday, ready for the season ahead. | |
| Oct 3, 2026 2:30 PM | GET COMFORTABLE | 15 | The softest layers for cooler days ahead. | Oct 3, 2026 2:30 PM · 15 characters. The softest layers for cooler days ahead. | |
| Sep 30, 2026 10:00 PM | 15% Off Your Reset | 18 | One easy bundle, all yours. | Sep 30, 2026 10:00 PM · 18 characters. One easy bundle, all yours. | |
| Sep 29, 2026 10:00 PM | We all have a type | 18 | Find yours. | Sep 29, 2026 10:00 PM · 18 characters. Find yours. | |
| Sep 26, 2026 2:30 PM | Look who it is... | 17 | Hi, Evergreen | Sep 26, 2026 2:30 PM · 17 characters. Hi, Evergreen | |
| Sep 24, 2026 10:00 PM | New Throws | 10 | Very good reason to get comfortable. | Sep 24, 2026 10:00 PM · 10 characters. Very good reason to get comfortable. | |
| Sep 23, 2026 10:00 PM | Going, going, gone... | 21 | Last chance to make these favorites yours. | Sep 23, 2026 10:00 PM · 21 characters. Last chance to make these favorites yours. | |
| Sep 20, 2026 2:30 PM | One easy layer | 14 | Four comforters. Find yours. | Sep 20, 2026 2:30 PM · 14 characters. Four comforters. Find yours. | |
| Sep 15, 2026 10:00 PM | THE ICONIC PUFF | 15 | Now in Adobe + Onyx. | Sep 15, 2026 10:00 PM · 15 characters. Now in Adobe + Onyx. | |
| Sep 14, 2026 10:00 PM | The Future of Bedding is Here | 29 | Meet the Relaxed Comforter. | Sep 14, 2026 10:00 PM · 29 characters. Meet the Relaxed Comforter. | |
| Sep 12, 2026 2:30 PM | New for fall | 12 | New comforters, throws and more just landed. | Sep 12, 2026 2:30 PM · 12 characters. New comforters, throws and more just landed. | |
| Sep 8, 2026 7:30 PM | Final Hours. | 12 | Up to 20% off is almost over. | Sep 8, 2026 7:30 PM · 12 characters. Up to 20% off is almost over. | |
| Sep 8, 2026 10:04 AM | Up to 20% off ends tonight | 26 | Last call for something softer. | Sep 8, 2026 10:04 AM · 26 characters. Last call for something softer. | |
| Sep 7, 2026 10:00 AM | Long Weekend. Better Bed. | 25 | Up to 20% off for a little longer. | Sep 7, 2026 10:00 AM · 25 characters. Up to 20% off for a little longer. | |
| Sep 5, 2026 6:30 PM | Up to 20% Off Your Purchase | 27 | Time for new sheets. | Sep 5, 2026 6:30 PM · 27 characters. Time for new sheets. | |
| Sep 4, 2026 8:30 PM | Up to 20% off all things bath 🫧 | 32 | New towels = whole new mood. | Sep 4, 2026 8:30 PM · 32 characters. New towels = whole new mood. | |
| Sep 3, 2026 8:02 AM | Sale. Starts. Now. | 18 | You’ll want to see this. | Sep 3, 2026 8:02 AM · 18 characters. You’ll want to see this. | |
| Sep 2, 2026 11:01 AM | Sale is Coming. | 15 | You might want to prep your cart. | Sep 2, 2026 11:01 AM · 15 characters. You might want to prep your cart. | |
| Aug 31, 2026 10:00 PM | New arrivals. No filter. | 24 | Soft textures. Desert light. No filter needed. | Aug 31, 2026 10:00 PM · 24 characters. Soft textures. Desert light. No filter needed. | |
| Aug 29, 2026 2:30 PM | Not all Percale is created equal | 32 | Here’s what makes ours different. | Aug 29, 2026 2:30 PM · 32 characters. Here’s what makes ours different. | |
| Aug 28, 2026 10:00 PM | Made to mix. | 12 | Combinations that just work. | Aug 28, 2026 10:00 PM · 12 characters. Combinations that just work. | |
| Aug 27, 2026 10:00 PM | Perfectly transitional | 22 | New arrivals made for changing seasons. | Aug 27, 2026 10:00 PM · 22 characters. New arrivals made for changing seasons. | |
| Aug 25, 2026 10:00 PM | Just added to sale. | 19 | New markdowns, while they last. | Aug 25, 2026 10:00 PM · 19 characters. New markdowns, while they last. | |
| Aug 23, 2026 2:30 PM | We played favorites | 19 | The rooms we haven’t quite moved on from. | Aug 23, 2026 2:30 PM · 19 characters. The rooms we haven’t quite moved on from. | |
| Aug 21, 2026 10:30 PM | NEW: Meet the Mosaic Robe | 25 | The pattern you love, now made to wear. | Aug 21, 2026 10:30 PM · 25 characters. The pattern you love, now made to wear. | |
| Aug 17, 2026 10:01 PM | A favorite shade is back | 24 | If you’re new here, start with this bestseller. | Aug 17, 2026 10:01 PM · 24 characters. If you’re new here, start with this bestseller. | |
| Aug 15, 2026 2:30 PM | From Sunrise to Sunset | 22 | Inspired by the colors of dawn and dusk. | Aug 15, 2026 2:30 PM · 22 characters. Inspired by the colors of dawn and dusk. | |
| Aug 14, 2026 10:30 PM | A well-made bed | 15 | A striped throw. A woven lumbar. A pop of pattern. | Aug 14, 2026 10:30 PM · 15 characters. A striped throw. A woven lumbar. A pop of pattern. | |
| Aug 12, 2026 10:30 PM | This is deep | 12 | Meet Onyx. | Aug 12, 2026 10:30 PM · 12 characters. Meet Onyx. | |
| Aug 10, 2026 10:00 PM | New in our #1 Towel | 19 | If you're seeing this, they're still in stock. | Aug 10, 2026 10:00 PM · 19 characters. If you're seeing this, they're still in stock. | |
| Aug 7, 2026 7:30 PM | Blue looks different here | 25 | Three shades. Countless ways to layer. | Aug 7, 2026 7:30 PM · 25 characters. Three shades. Countless ways to layer. | |
| Aug 6, 2026 10:00 PM | Full-body comfort | 17 | Your new favorite accent. | Aug 6, 2026 10:00 PM · 17 characters. Your new favorite accent. | |
| Aug 5, 2026 10:00 PM | The look of late summer | 23 | Richer color. Cooler nights. Come see what's new. | Aug 5, 2026 10:00 PM · 23 characters. Richer color. Cooler nights. Come see what's new. | |
| Aug 3, 2026 10:00 PM | Introducing Ink | 15 | Inspired by the moment just after sunset. | Aug 3, 2026 10:00 PM · 15 characters. Inspired by the moment just after sunset. | |
| Aug 1, 2026 2:30 PM | The light palette | 17 | Timeless tones that go with everything. | Aug 1, 2026 2:30 PM · 17 characters. Timeless tones that go with everything. | |
| Jul 31, 2026 7:30 PM | Plush or waffle? | 16 | Make time for robe time. | Jul 31, 2026 7:30 PM · 16 characters. Make time for robe time. | |
| Jul 30, 2026 10:00 PM | It’s a soft rib summer | 23 | Fan favorite towel, in new colors. | Jul 30, 2026 10:00 PM · 23 characters. Fan favorite towel, in new colors. | |
| Jul 29, 2026 10:00 PM | You're in the right place | 25 | Find what feels like home. | Jul 29, 2026 10:00 PM · 25 characters. Find what feels like home. | |
| Jul 27, 2026 10:00 PM | Mood: Mosaic | 12 | Always organic, rarely in stock. | Jul 27, 2026 10:00 PM · 12 characters. Always organic, rarely in stock. |
Based on 150 emails received from Mar 18 to Nov 1, 2026. Times in US Eastern. How we collect