The Clickstream #12: Why AI, Search and Media Buying Are All Becoming Less Predictable
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- The Clickstream #12: Why AI, Search and Media Buying Are All Becoming Less Predictable
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- The Clickstream #12: Why AI, Search and Media Buying Are All Becoming Less Predictable 96…
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- Tue, 21 Jul 2026 12:01:39 +0100
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Sent just before and after
| Sep 1, 2026 7:34 AM | The Clickstream #15: Google Takes Control | |
| Aug 18, 2026 6:36 AM | The Clickstream #14: The Great Consolidation: AI Takes Control While the Open Ecosystem Fractures | |
| Aug 4, 2026 7:05 AM | The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure | |
| Jul 21, 2026 7:01 AM | The Clickstream #12: Why AI, Search and Media Buying Are All Becoming Less Predictable (this email) | |
| Jul 7, 2026 7:07 AM | The Clickstream #11: Lock‑In, Embedded AI, and the Rewiring of Demand | |
| Jun 23, 2026 6:58 AM | The Clickstream #10: Infrastructure Owners Are Moving Up the Stack While Channel Economics Move Against Publishers | |
| Jun 9, 2026 7:00 AM | The Clickstream #9: AI search is reshaping visibility faster than measurement can keep up |
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