The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure

Preview text: The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement…

Tuesday, Aug 4, 2026 at 7:05 AM EasternHubSpot

QueryClickThe Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure

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Subject: The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure
Preview text: The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement…
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Subject: The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure
Date: Tue, 4 Aug 2026 12:05:33 +0100
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	Aug 4, 2026 7:05 AM	The Clickstream #13: Lower AI Costs, Smarter AI Media Buying, and Better Measurement Infrastructure (this email)
	Jul 21, 2026 7:01 AM	The Clickstream #12: Why AI, Search and Media Buying Are All Becoming Less Predictable
	Jul 7, 2026 7:07 AM	The Clickstream #11: Lock‑In, Embedded AI, and the Rewiring of Demand
	Jun 23, 2026 6:58 AM	The Clickstream #10: Infrastructure Owners Are Moving Up the Stack While Channel Economics Move Against Publishers