Rationale emails
Rationale sends about 3 emails a week through Klaviyo, most often on Tuesday around 4 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 3
- Busiest send time
- Tuesdays at 4am ET
- Last sent
- 2 days ago · Oct 28
- Tracked since
- Mar 2026
- Emails collected
- 33
Recent emails
Oct 28, 2026 5:18 AM
Still Thinking About It?
Oct 27, 2026 5:17 AM
Did you like what you saw?
Oct 27, 2026 12:00 AM
NEW: The Nourishing Cleansing Duo, at Reward Pricing
Oct 24, 2026 8:02 PM
Claim Your Complimentary Limited-Edition Travel Pouch
Oct 24, 2026 8:03 AM
Meet Our Bestsellers
Oct 20, 2026 8:00 AM
Let's talk about your skin goals
Recent subject lines
All subject linesSubject lines average 30 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 5:18 AM | Still Thinking About It? | Get one click closer to radiant skin | |
| Oct 27, 2026 5:17 AM | Did you like what you saw? | Our signature glow awaits | |
| Oct 27, 2026 12:00 AM | NEW: The Nourishing Cleansing Duo, at Reward Pricing | Our cleansing balm and best-selling cleanser, together for the first time. | |
| Oct 24, 2026 8:02 PM | Claim Your Complimentary Limited-Edition Travel Pouch | Purchase The Discovery Travel Kit to receive a limited-edition silver pouch. | |
| Oct 24, 2026 8:03 AM | Meet Our Bestsellers | Complimentary shipping on all orders | |
| Oct 20, 2026 8:00 AM | Let's talk about your skin goals | Get tailored guidance from home | |
| Oct 19, 2026 8:00 PM | Your Favourite Gift with Purchase is Back | The Nourishing Lipid Mask has returned. | |
| Oct 17, 2026 10:00 PM | Your Skin Questions, Decoded | Taylah and Rhylee on SPF, anti-ageing, congestion and more. |
Archive
View full archiveOctober 2026 13 emails
View allYour Favourite Gift with Purchase is Back
Oct 19, 2026 8:00 PM
Oct 17, 2026 10:00 PM
Oct 16, 2026 8:00 AM
Oct 13, 2026 7:58 AM
Oct 13, 2026 3:01 AM
Inside Nicole Bonython-Hines’ Ritual
Oct 10, 2026 8:01 PM
When Rationale sends
18% of its emails arrive in the 4 AM hour, with a second, smaller wave around 1 AM. Tuesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 |
| Tue | 1 | 1 | 0 | 1 | 4 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 | 2 |
| Sun | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 1 | 1 | 1 | 0 | 1 | 1 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 4 | 0 | 1 | 1 | 0 | 0 |
| 5a | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 6a | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 7a | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 1 | 0 | 0 | 1 | 1 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 1 | 0 | 0 | 0 | 0 | 2 | 0 |
| 9p | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
| 11p | 1 | 0 | 0 | 0 | 0 | 2 | 0 |
FewerMore(busiest cell: 4 emails)
Based on 33 emails received from Mar 16 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often Rationale sends
The one complete month so far had 5 emails. May and June were not collected, so they are drawn as gaps and left out.
- Busiest month
- Sep 2026, 5
- Quietest month
- Sep 2026, 5
- Busiest day
- Tuesday, 11
- Quietest day
- Wednesday, 2
About Rationale
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 33
- Emails a week
- about 3
- Last sent
- Oct 28, 2026
- Sends from
- noreply@
edm.rationale.com - Subject length
- 30 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 420 Science420science.com · Top 500,000 sites | Klaviyo | Top 500,000 sites | about 3 | Thursday | Oct 28, 2026 | Klaviyo · about 3 a week · busiest Thursday · last sent Oct 28, 2026 | |
 1-TDC worksSOwellworkssowell.com | Klaviyo | about 3 | Friday | Oct 30, 2026 | Klaviyo · about 3 a week · busiest Friday · last sent Oct 30, 2026 | ||
 33Fuel33fuel.com | Klaviyo | about 3 | Tuesday | Oct 27, 2026 | Klaviyo · about 3 a week · busiest Tuesday · last sent Oct 27, 2026 |
