They Sent It

Welcome to RATIONALE

A little bit about us...

RationaleTuesday, Oct 13, 2026 at 7:58 AM EasternKlaviyo
RationaleWelcome to RATIONALE
Subject
Welcome to RATIONALE
Preview text
A little bit about us...
From
noreply@edm.rationale.com
Sent
Tue Oct 13, 2026, 7:58 AM ET
Size
100 KB
Images
17
Links
33, 13 of them buttons
Subject length
20 characters

Against Rationale's usual

Sent in the 7 AM hour, which holds 3% of its emails; 17% arrive in the 4 AM hour. The subject is 20 characters; its average is 30.

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From
RATIONALE <[email protected]>
Subject
Welcome to RATIONALE
Date
Tue, 13 Oct 2026 11:58:55 +0000 (UTC)
Message-ID domain
geopod-ismtpd-68
Return-Path domain
edm.rationale.com
DKIM signature
d=rationale.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-k9qfz with SMTP
  2. from (unnamed) by geopod-ismtpd-68 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Oct 19, 2026 8:00 PMYour Favourite Gift with Purchase is Back
Oct 17, 2026 10:00 PMYour Skin Questions, Decoded
Oct 16, 2026 8:00 AMMeet our CEO
Oct 13, 2026 7:58 AMWelcome to RATIONALE (this email)
Oct 13, 2026 3:01 AMRATIONALE in Paris
Oct 10, 2026 8:01 PMInside Nicole Bonython-Hines’ Ritual
Oct 3, 2026 10:00 PMWhere Every RATIONALE Ritual Begins

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