Rationale subject lines
33 subject lines averaging 30 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 28, 2026 5:18 AM | Still Thinking About It? | 24 | Get one click closer to radiant skin | Oct 28, 2026 5:18 AM · 24 characters. Get one click closer to radiant skin | |
| Oct 27, 2026 5:17 AM | Did you like what you saw? | 26 | Our signature glow awaits | Oct 27, 2026 5:17 AM · 26 characters. Our signature glow awaits | |
| Oct 27, 2026 12:00 AM | NEW: The Nourishing Cleansing Duo, at Reward Pricing | 52 | Our cleansing balm and best-selling cleanser, together for the first time. | Oct 27, 2026 12:00 AM · 52 characters. Our cleansing balm and best-selling cleanser, together for the first time. | |
| Oct 24, 2026 8:02 PM | Claim Your Complimentary Limited-Edition Travel Pouch | 53 | Purchase The Discovery Travel Kit to receive a limited-edition silver pouch. | Oct 24, 2026 8:02 PM · 53 characters. Purchase The Discovery Travel Kit to receive a limited-edition silver pouch. | |
| Oct 24, 2026 8:03 AM | Meet Our Bestsellers | 20 | Complimentary shipping on all orders | Oct 24, 2026 8:03 AM · 20 characters. Complimentary shipping on all orders | |
| Oct 20, 2026 8:00 AM | Let's talk about your skin goals | 32 | Get tailored guidance from home | Oct 20, 2026 8:00 AM · 32 characters. Get tailored guidance from home | |
| Oct 19, 2026 8:00 PM | Your Favourite Gift with Purchase is Back | 41 | The Nourishing Lipid Mask has returned. | Oct 19, 2026 8:00 PM · 41 characters. The Nourishing Lipid Mask has returned. | |
| Oct 17, 2026 10:00 PM | Your Skin Questions, Decoded | 28 | Taylah and Rhylee on SPF, anti-ageing, congestion and more. | Oct 17, 2026 10:00 PM · 28 characters. Taylah and Rhylee on SPF, anti-ageing, congestion and more. | |
| Oct 16, 2026 8:00 AM | Meet our CEO | 12 | Our skincare collections, explained | Oct 16, 2026 8:00 AM · 12 characters. Our skincare collections, explained | |
| Oct 13, 2026 7:58 AM | Welcome to RATIONALE | 20 | A little bit about us... | Oct 13, 2026 7:58 AM · 20 characters. A little bit about us... | |
| Oct 13, 2026 3:01 AM | RATIONALE in Paris | 18 | Inside our global runway debut with Cecilie Bahnsen. | Oct 13, 2026 3:01 AM · 18 characters. Inside our global runway debut with Cecilie Bahnsen. | |
| Oct 10, 2026 8:01 PM | Inside Nicole Bonython-Hines’ Ritual | 38 | Three essential formulations. | Oct 10, 2026 8:01 PM · 38 characters. Three essential formulations. | |
| Oct 3, 2026 10:00 PM | Where Every RATIONALE Ritual Begins | 35 | Start with #1 The Strengthening Serum | Oct 3, 2026 10:00 PM · 35 characters. Start with #1 The Strengthening Serum | |
| Sep 29, 2026 4:00 AM | The Questions We Get Asked Every Day | 36 | Taylah decodes the Essential Six, one collection at a time. | Sep 29, 2026 4:00 AM · 36 characters. Taylah decodes the Essential Six, one collection at a time. | |
| Sep 22, 2026 4:00 AM | Tamsyn's Radiant Results | 24 | From congestion to skin confidence — see her before and after. | Sep 22, 2026 4:00 AM · 24 characters. From congestion to skin confidence — see her before and after. | |
| Sep 15, 2026 4:00 AM | Start Here: Targeted Formulations, Thoughtfully Paired | 54 | Brought to you by our Regional Educator. | Sep 15, 2026 4:00 AM · 54 characters. Brought to you by our Regional Educator. | |
| Sep 8, 2026 1:00 AM | The SPF Serum That Does More | 28 | Three benefits of #3 The Brilliance Tinted Serum SPF50+ | Sep 8, 2026 1:00 AM · 28 characters. Three benefits of #3 The Brilliance Tinted Serum SPF50+ | |
| Sep 5, 2026 11:00 PM | Cleansing Do’s and Don’ts | 26 | Thoughtful cleansing starts here. | Sep 5, 2026 11:00 PM · 26 characters. Thoughtful cleansing starts here. | |
| Aug 31, 2026 9:30 PM | #4 The Nourishing Cleanser 500mL Returns | 40 | Receive The Ritual Cleansing Cloth as gift. | Aug 31, 2026 9:30 PM · 40 characters. Receive The Ritual Cleansing Cloth as gift. | |
| Aug 29, 2026 1:00 AM | More Than a Skin Tint | 21 | Beautiful Skin Superfluid SPF30 | Aug 29, 2026 1:00 AM · 21 characters. Beautiful Skin Superfluid SPF30 | |
| Aug 24, 2026 6:43 AM | Still Thinking About It? | 24 | Get one click closer to radiant skin | Aug 24, 2026 6:43 AM · 24 characters. Get one click closer to radiant skin | |
| Aug 23, 2026 6:42 AM | Did you like what you saw? | 26 | Our signature glow awaits | Aug 23, 2026 6:42 AM · 26 characters. Our signature glow awaits | |
| Aug 23, 2026 1:00 AM | Seeking a Bespoke Skincare Ritual? | 34 | Let us assist you. | Aug 23, 2026 1:00 AM · 34 characters. Let us assist you. | |
| Aug 18, 2026 4:00 AM | Ready to Discover RATIONALE? | 28 | See the results that speak for themselves. | Aug 18, 2026 4:00 AM · 28 characters. See the results that speak for themselves. | |
| Aug 15, 2026 11:00 PM | Find Your Skin Concern | 22 | Discover the ritual that's right for you. | Aug 15, 2026 11:00 PM · 22 characters. Discover the ritual that's right for you. | |
| Jul 10, 2026 4:12 AM | Still Thinking About It? | 24 | Get one click closer to radiant skin | Jul 10, 2026 4:12 AM · 24 characters. Get one click closer to radiant skin | |
| Jul 9, 2026 4:11 AM | Did you like what you saw? | 26 | Our signature glow awaits | Jul 9, 2026 4:11 AM · 26 characters. Our signature glow awaits | |
| Jul 6, 2026 11:00 PM | Reset Compromised Skin | 22 | Address dryness, redness and irritation from $80. | Jul 6, 2026 11:00 PM · 22 characters. Address dryness, redness and irritation from $80. | |
| Apr 30, 2026 1:05 AM | Still Thinking About It? | 24 | Get one click closer to radiant skin | Apr 30, 2026 1:05 AM · 24 characters. Get one click closer to radiant skin | |
| Apr 29, 2026 1:05 AM | Did you like what you saw? | 26 | Our signature glow awaits | Apr 29, 2026 1:05 AM · 26 characters. Our signature glow awaits | |
| Mar 24, 2026 2:21 PM | Still Thinking About It? | 24 | Get one click closer to radiant skin | Mar 24, 2026 2:21 PM · 24 characters. Get one click closer to radiant skin | |
| Mar 23, 2026 2:21 PM | Did you like what you saw? | 26 | Our signature glow awaits | Mar 23, 2026 2:21 PM · 26 characters. Our signature glow awaits | |
| Mar 16, 2026 11:24 AM | Your radiant RATIONALE Formulation awaits | 41 | Don’t miss this glow giver. | Mar 16, 2026 11:24 AM · 41 characters. Don’t miss this glow giver. |
Based on 33 emails received from Mar 16 to Oct 28, 2026. Times in US Eastern. How we collect