Cleansing Do’s and Don’ts
Preview text: Thoughtful cleansing starts here.
Using this email in an article? Credit: Rationale email via They Sent It, with a link to this page. Full-size image
- Subject
- Cleansing Do’s and Don’ts
- Preview text
- Thoughtful cleansing starts here.
- From
- noreply@
edm.rationale.com - Brand
- Rationale
- ESP
- Klaviyo
- Sent
- Sat Sep 5, 2026, 11:00 PM ET
- Size
- 61 KB
- Images
- 16
- Links
- 32, 11 of them buttons
- Subject length
- 26 characters
Against Rationale's usual
Sent in the 11 PM hour, which holds 9% of its emails; 17% arrive in the 4 AM hour. The subject is 26 characters; its average is 30.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- RATIONALE <[email protected]>
- Subject
- Cleansing Do’s and Don’ts
- Date
- Sun, 06 Sep 2026 03:00:25 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-43
- Return-Path domain
- edm.rationale.com
- DKIM signature
- d=rationale.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-9s6dr with SMTP
- from (unnamed) by geopod-ismtpd-43 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Sep 22, 2026 4:00 AM | Tamsyn's Radiant Results | |
| Sep 15, 2026 4:00 AM | Start Here: Targeted Formulations, Thoughtfully Paired | |
| Sep 8, 2026 1:00 AM | The SPF Serum That Does More | |
| Sep 5, 2026 11:00 PM | Cleansing Do’s and Don’ts (this email) | |
| Aug 31, 2026 9:30 PM | #4 The Nourishing Cleanser 500mL Returns | |
| Aug 29, 2026 1:00 AM | More Than a Skin Tint | |
| Aug 24, 2026 6:43 AM | Still Thinking About It? |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Sep 5, 2026.
