LUMIÈRE - Launching Thursday

Preview text: Register to shop the collection two hours before general release.

ROWIETuesday, Sep 1, 2026 at 4:15 AM EasternKlaviyo
ROWIELUMIÈRE - Launching Thursday
Subject
LUMIÈRE - Launching Thursday
Preview text
Register to shop the collection two hours before general release.
From
hello@rowiethelabel.com
Brand
ROWIE
Sent
Tue Sep 1, 2026, 4:15 AM ET
Size
61 KB
Images
18
Links
22, 6 of them buttons
Subject length
29 characters

Against ROWIE's usual

Sent in its busiest hour, 4 AM, which holds 28% of its emails. The subject is 29 characters; its average is 18.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
ROWIE <[email protected]>
Subject
LUMIÈRE - Launching Thursday
Date
Tue, 01 Sep 2026 08:15:35 +0000 (UTC)
Message-ID domain
geopod-ismtpd-41
Return-Path domain
send.rowiethelabel.com
DKIM signature
d=rowiethelabel.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-9l7n5 with SMTP
  2. from (unnamed) by geopod-ismtpd-41 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 5, 2026 9:15 PMNEW THIS WEEK
Sep 3, 2026 4:15 AMNOW LIVE — LUMIÈRE
Sep 1, 2026 8:21 AMCOULD IT BE LOVE?
Sep 1, 2026 4:15 AMLUMIÈRE - Launching Thursday (this email)
Aug 30, 2026 4:15 AMROWIE, IRL
Aug 27, 2026 4:15 AMPICK A SIDE
Aug 25, 2026 4:15 AMOUTFIT: SORTED

More from ROWIE

All ROWIE emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 1, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.