Ssssh. Don't tell the others
Preview text: …but this one might be Niko’s number 1.
Using this email in an article? Credit: Shades by Niko email via They Sent It, with a link to this page. Full-size image
Use this example
- Subject
- Ssssh. Don't tell the others
- Preview text
- …but this one might be Niko’s number 1.
- From
- hey@
shadesbyniko.com - Brand
- Shades by Niko
- ESP
- Klaviyo
- Sent
- Wed Nov 11, 2026, 12:10 PM ET
- Size
- 39 KB
- Images
- 10
- Links
- 10, 1 of them buttons
- Subject length
- 28 characters
Against Shades by Niko's usual
Sent in the 12 PM hour, which holds 13% of its emails; 26% arrive in the 11 AM hour. The subject is 28 characters; its average is 30.
Sent just before and after
| Nov 11, 2026 2:17 PM | You’ve clearly got good taste | |
| Nov 11, 2026 12:10 PM | Ssssh. Don't tell the others (this email) | |
| Oct 27, 2026 2:24 PM | These aren’t just any old sweets | |
| Oct 26, 2026 3:23 PM | You’ve clearly got good taste | |
| Oct 26, 2026 1:02 PM | Final week to enter the Beta Five comp ⏰ | |
| Oct 20, 2026 3:08 PM | We’re taking over! | |
| Oct 18, 2026 3:08 PM | Pick a card, any card 🃏 |
More from Shades by Niko
All Shades by Niko emailsNov 11, 2026 2:17 PM
These aren’t just any old sweets
Oct 27, 2026 2:24 PM
Oct 26, 2026 3:23 PM
Final week to enter the Beta Five comp ⏰
Oct 26, 2026 1:02 PM
Oct 20, 2026 3:08 PM
Oct 18, 2026 3:08 PM
Oct 16, 2026 3:06 PM
Oct 15, 2026 3:03 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Nov 11, 2026.
