These aren’t just any old sweets

Preview text: They’re the BEST SWEETS IN THE WORLD.

Shades by NikoTuesday, Aug 4, 2026 at 5:15 PM EasternKlaviyo
Shades by NikoThese aren’t just any old sweets
Subject
These aren’t just any old sweets
Preview text
They’re the BEST SWEETS IN THE WORLD.
From
hey@shadesbyniko.com
Sent
Tue Aug 4, 2026, 5:15 PM ET
Size
52 KB
Images
16
Links
16, 1 of them buttons
Subject length
32 characters

Against Shades by Niko's usual

Sent in the 5 PM hour, which holds 3% of its emails; 28% arrive in the 11 AM hour. The subject is 32 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Shades by Niko <[email protected]>
Subject
These aren’t just any old sweets
Date
Tue, 04 Aug 2026 21:15:54 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.shadesbyniko.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.shadesbyniko.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-20-36.kmta.shared.klaviyomail.com [170.203.20.36] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 14, 2026 3:00 PMWelcome to the world of Shades
Aug 10, 2026 11:03 AMSomething new. Coming soon? 👀
Aug 7, 2026 11:02 AMmy first born 🍓
Aug 4, 2026 5:15 PMThese aren’t just any old sweets (this email)
Aug 4, 2026 12:30 PMWhich Beta Five flavour is speaking to you?
Aug 3, 2026 6:14 PMYou’ve clearly got good taste
Jul 30, 2026 7:00 AMThe final whistle's coming ⏰⚽

More from Shades by Niko

All Shades by Niko emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.