They Sent It

You don’t have to believe me.

…but 1000s of sweet lovers can back me up.

Shades by NikoTuesday, Jul 14, 2026 at 11:02 AM EasternKlaviyo
Shades by NikoYou don’t have to believe me.
Subject
You don’t have to believe me.
Preview text
…but 1000s of sweet lovers can back me up.
From
hey@shadesbyniko.com
Sent
Tue Jul 14, 2026, 11:02 AM ET
Size
42 KB
Images
13
Links
13, 1 of them buttons
Subject length
29 characters

Against Shades by Niko's usual

Sent in its busiest hour, 11 AM, which holds 28% of its emails. The subject is 29 characters; its average is 30.

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From
Shades by Niko <[email protected]>
Subject
You don’t have to believe me.
Date
Tue, 14 Jul 2026 15:02:20 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.shadesbyniko.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.shadesbyniko.com s=mtd1
List-Unsubscribe
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  1. from kl-203-24-7.kmta.shared.klaviyomail.com [170.203.24.7] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Jul 22, 2026 11:30 AMPassport ✅ Phone ✅ Shades ✅
Jul 19, 2026 5:00 AMThe footie’s almost over 💔
Jul 16, 2026 11:01 AMWE’RE GIVING AWAY FREE BUCKET HATS
Jul 14, 2026 11:02 AMYou don’t have to believe me. (this email)
Jul 11, 2026 5:00 AMWe're not saying Shades are a summer essential...
Jul 7, 2026 12:22 PMOne handful. Too many options.
Jul 5, 2026 6:53 AMThese aren’t just any old sweets

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