Shay & Blue subject lines
80 subject lines averaging 37 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Jun 7, 2026 6:00 AM | Some things feel better discovered early. | 41 | The best scents spread slowly. Don't miss out on Matcha. | Jun 7, 2026 6:00 AM · 41 characters. The best scents spread slowly. Don't miss out on Matcha. | |
| Jun 5, 2026 2:02 PM | You notice when it’s missing | 28 | Buy Matcha 100ml and choose a complimentary 30ml fragrance worth £45. | Jun 5, 2026 2:02 PM · 28 characters. Buy Matcha 100ml and choose a complimentary 30ml fragrance worth £45. | |
| Jun 3, 2026 8:01 AM | Your Matcha comes with a free 30ml fragrance | 44 | Buy Matcha 100ml and choose a complimentary 30ml worth £45. | Jun 3, 2026 8:01 AM · 44 characters. Buy Matcha 100ml and choose a complimentary 30ml worth £45. | |
| May 25, 2026 3:01 AM | 30° in London = 30% off ☀️ | 25 | Selected SS26 fragrances are 30% off today only. BBQ behaviour encouraged. | May 25, 2026 3:01 AM · 25 characters. Selected SS26 fragrances are 30% off today only. BBQ behaviour encouraged. | |
| May 24, 2026 2:30 PM | Santa’s on sangria. Sets from £20. | 34 | 30° in London. Tiny scents. Terrible decisions. Christmas sets starting at £20. | May 24, 2026 2:30 PM · 34 characters. 30° in London. Tiny scents. Terrible decisions. Christmas sets starting at £20. | |
| May 23, 2026 5:30 AM | Bank Holiday bundle: 2 scents + body care for £40 worth £105 | 60 | 2 x 30ml fragrances + body care for £40. Your Bank Holiday scent ritual starts here. | May 23, 2026 5:30 AM · 60 characters. 2 x 30ml fragrances + body care for £40. Your Bank Holiday scent ritual starts here. | |
| May 22, 2026 3:00 AM | Bank Holiday plans just got 60% hotter ☀️ | 41 | Build your own 2 x 30ml fragrance set + body lotion for £40. £105 value, very little… | May 22, 2026 3:00 AM · 41 characters. Build your own 2 x 30ml fragrance set + body lotion for £40. £105 value, very little… | |
| May 19, 2026 2:30 AM | not everyone gets Matcha. | 25 | Soft green tea, skin-like warmth, and a fragrance that wears differently on purpose. | May 19, 2026 2:30 AM · 25 characters. Soft green tea, skin-like warmth, and a fragrance that wears differently on purpose. | |
| May 17, 2026 5:00 PM | your Sunday matcha lecture 🍵 | 29 | 5 London matcha spots worth the walk, the detour and the second cup. | May 17, 2026 5:00 PM · 29 characters. 5 London matcha spots worth the walk, the detour and the second cup. | |
| May 15, 2026 12:30 PM | not loud. still unforgettable. | 30 | the kind of scent people remember after you leave. | May 15, 2026 12:30 PM · 30 characters. the kind of scent people remember after you leave. | |
| May 12, 2026 5:01 PM | The scent people remember you by | 32 | subtle at first. unforgettable later. | May 12, 2026 5:01 PM · 32 characters. subtle at first. unforgettable later. | |
| May 10, 2026 7:00 AM | On repeat lately | 16 | Free candle with orders £50+. | May 10, 2026 7:00 AM · 16 characters. Free candle with orders £50+. | |
| May 8, 2026 2:30 PM | the scent that always works | 27 | Some scents are for moments. Matcha is for real life. | May 8, 2026 2:30 PM · 27 characters. Some scents are for moments. Matcha is for real life. | |
| May 5, 2026 1:15 PM | No thinking required. | 21 | Just spray. Go. Done. | May 5, 2026 1:15 PM · 21 characters. Just spray. Go. Done. | |
| May 3, 2026 7:01 AM | this is the Matcha mood | 23 | A sunday ritual that stays with you | May 3, 2026 7:01 AM · 23 characters. A sunday ritual that stays with you | |
| May 1, 2026 10:01 AM | 2 for 1. that’s it, Friend | 26 | full-size florals + free Matcha at checkout | May 1, 2026 10:01 AM · 26 characters. full-size florals + free Matcha at checkout | |
| Apr 28, 2026 12:45 PM | most scents get boring after 10 minutes | 39 | it changes on skin — that’s the point | Apr 28, 2026 12:45 PM · 39 characters. it changes on skin — that’s the point | |
| Apr 26, 2026 8:00 AM | this might be your scent | 24 | Free Matcha 10ml when you spend £50 — stock is going fast | Apr 26, 2026 8:00 AM · 24 characters. Free Matcha 10ml when you spend £50 — stock is going fast | |
| Apr 24, 2026 10:45 AM | what everyone’s wearing this weekend (free 10ml) | 48 | Free 10ml when you spend £50 — limited time only | Apr 24, 2026 10:45 AM · 48 characters. Free 10ml when you spend £50 — limited time only | |
| Apr 22, 2026 7:13 AM | festival mode on - free Matcha 10ml (only 300) | 46 | unlock it at £50 before it’s gone | Apr 22, 2026 7:13 AM · 46 characters. unlock it at £50 before it’s gone | |
| Apr 20, 2026 9:18 AM | OMG — We’re LIVE on QVC! 💙 | 27 | 2 scents. £59.96. Worth £160. One day only — don’t miss it. | Apr 20, 2026 9:18 AM · 27 characters. 2 scents. £59.96. Worth £160. One day only — don’t miss it. | |
| Apr 19, 2026 6:01 AM | wait… what are you wearing? | 28 | try matcha for £1 (then decide) | Apr 19, 2026 6:01 AM · 28 characters. try matcha for £1 (then decide) | |
| Apr 17, 2026 1:30 PM | one of these will get you compliments | 37 | try matcha (and two more) for £45 | Apr 17, 2026 1:30 PM · 37 characters. try matcha (and two more) for £45 | |
| Apr 14, 2026 12:30 PM | Introducing Matcha — this one won’t stick around | 48 | Matcha just dropped (limited edition) | Apr 14, 2026 12:30 PM · 48 characters. Matcha just dropped (limited edition) | |
| Apr 12, 2026 6:01 AM | Almost gone... | 14 | The rose everyone’s talking about — and it’s going fast. | Apr 12, 2026 6:01 AM · 14 characters. The rose everyone’s talking about — and it’s going fast. | |
| Apr 10, 2026 12:30 PM | I wanted a rose that felt alive | 31 | Spend £50+, choose your 30ml scent. | Apr 10, 2026 12:30 PM · 31 characters. Spend £50+, choose your 30ml scent. | |
| Apr 8, 2026 5:30 PM | Don’t guess your scent — find it | 32 | 6 pieces. £40. Start with discovery. | Apr 8, 2026 5:30 PM · 32 characters. 6 pieces. £40. Start with discovery. | |
| Apr 8, 2026 1:01 PM | Your next scent is on us — ends Friday | 40 | What’s everyone saying about Wild Roses? | Apr 8, 2026 1:01 PM · 40 characters. What’s everyone saying about Wild Roses? | |
| Apr 5, 2026 6:00 AM | Your Easter, your scent. | 24 | Slow mornings. Plus a little treat. | Apr 5, 2026 6:00 AM · 24 characters. Slow mornings. Plus a little treat. | |
| Apr 3, 2026 7:31 AM | An Easter treat — choose your scent | 35 | Spend £50, get a 30ml of your choice. | Apr 3, 2026 7:31 AM · 35 characters. Spend £50, get a 30ml of your choice. |
Based on 80 emails received from Apr 3 to Oct 25, 2026. Times in US Eastern. How we collect