Which colour of The Bruce should you start with?

Preview text: Same fibre, four occasions — the colour just decides which one.

Sunday, Aug 30, 2026 at 10:06 AM EasternKlaviyo

Sir W. MerinoWhich colour of The Bruce should you start with?

Fit to screenFull size

Using this email in an article? Credit: Sir W. Merino email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Which colour of The Bruce should you start with?
Preview text: Same fibre, four occasions — the colour just decides which one.
From: jock@sirwmerino.com
Brand: Sir W. Merino
ESP: Klaviyo
Sent: Sun Aug 30, 2026, 10:06 AM ET
Size: 37 KB
Images: 8
Links: 15, 5 of them buttons
Subject length: 48 characters

Against Sir W. Merino's usual

Sent in its busiest hour, 10 AM, which holds 36% of its emails. The subject is 48 characters; its average is 36.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 11, 2026 12:07 PM	“Breathable. Odour-resistant. Comfortable. Versatile.”
	Sep 25, 2026 10:41 AM	15 hours in the desert air
	Sep 3, 2026 6:51 PM	Why Sir W. works in the heat
	Aug 30, 2026 10:06 AM	Which colour of The Bruce should you start with? (this email)
	Aug 23, 2026 12:32 PM	Last Chance — free Sir W. cap
	Aug 21, 2026 10:01 AM	It's my birthday — free Sir W. caps
	Aug 16, 2026 3:01 PM	No wash or smell for two weeks...