We tested 2,000 beds. Here is what we found for every type of sleeper.

Preview text: Our team broke down every sleeper type and found the right pick for each one.

Sleep FoundationMonday, Oct 19, 2026 at 1:36 PM EasternKlaviyo
Sleep FoundationWe tested 2,000 beds. Here is what we found for every type of sleeper.
Subject
We tested 2,000 beds. Here is what we found for every type of sleeper.
Preview text
Our team broke down every sleeper type and found the right pick for each one.
From
newsletter@sleepfoundation.org
Sent
Mon Oct 19, 2026, 1:36 PM ET
Size
87 KB
Images
10
Links
30, 12 of them buttons
Subject length
71 characters

Against Sleep Foundation's usual

Sent in the 1 PM hour, which holds 13% of its emails; 28% arrive in the 12 PM hour. The subject is 71 characters; its average is 45.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Sleep Foundation <[email protected]>
Subject
We tested 2,000 beds. Here is what we found for every type of sleeper.
Date
Mon, 19 Oct 2026 17:36:29 +0000 (UTC)
Message-ID domain
geopod-ismtpd-164
Return-Path domain
email.sleepfoundation.org
DKIM signature
d=sleepfoundation.org s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-dvfc5 with SMTP
  2. from (unnamed) by geopod-ismtpd-164 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 22, 2026 2:02 AM14 Nights To Better Sleep: Night 10
Oct 21, 2026 2:02 AM14 Nights To Better Sleep: Night 9
Oct 20, 2026 2:05 AM14 Nights To Better Sleep: Night 8
Oct 19, 2026 1:36 PMWe tested 2,000 beds. Here is what we found for every type of sleeper. (this email)
Oct 19, 2026 12:31 PMWe tested thousands of sleep products. Here’s what’s worth getting.
Oct 19, 2026 2:02 AM14 Nights To Better Sleep: Night 7
Oct 18, 2026 2:04 AM14 Nights To Better Sleep: Night 6

More from Sleep Foundation

All Sleep Foundation emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.