We tested thousands of sleep products. Here’s what’s worth getting.

Preview text: What our team recommends for mattresses, pillows, sheets, and trackers this year

Sleep FoundationMonday, Oct 19, 2026 at 12:31 PM EasternKlaviyo
Sleep FoundationWe tested thousands of sleep products. Here’s what’s worth getting.
Subject
We tested thousands of sleep products. Here’s what’s worth getting.
Preview text
What our team recommends for mattresses, pillows, sheets, and trackers this year
From
newsletter@sleepfoundation.org
Sent
Mon Oct 19, 2026, 12:31 PM ET
Size
78 KB
Images
12
Links
31, 12 of them buttons
Subject length
68 characters

Against Sleep Foundation's usual

Sent in its busiest hour, 12 PM, which holds 28% of its emails. The subject is 68 characters; its average is 45.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Sleep Foundation <[email protected]>
Subject
We tested thousands of sleep products. Here’s what’s worth getting.
Date
Mon, 19 Oct 2026 16:31:32 +0000 (UTC)
Message-ID domain
geopod-ismtpd-30
Return-Path domain
email.sleepfoundation.org
DKIM signature
d=sleepfoundation.org s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-v4f56 with SMTP
  2. from (unnamed) by geopod-ismtpd-30 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 21, 2026 2:02 AM14 Nights To Better Sleep: Night 9
Oct 20, 2026 2:05 AM14 Nights To Better Sleep: Night 8
Oct 19, 2026 1:36 PMWe tested 2,000 beds. Here is what we found for every type of sleeper.
Oct 19, 2026 12:31 PMWe tested thousands of sleep products. Here’s what’s worth getting. (this email)
Oct 19, 2026 2:02 AM14 Nights To Better Sleep: Night 7
Oct 18, 2026 2:04 AM14 Nights To Better Sleep: Night 6
Oct 17, 2026 2:01 AM14 Nights To Better Sleep: Night 5

More from Sleep Foundation

All Sleep Foundation emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.