A note from our founder, the night before.

Preview text: Tomorrow, everything you know about hair serum changes.

Small WonderMonday, May 18, 2026 at 7:30 PM EasternKlaviyo
Small WonderA note from our founder, the night before.
Subject
A note from our founder, the night before.
Preview text
Tomorrow, everything you know about hair serum changes.
From
hello@smallwonder.world
Sent
Mon May 18, 2026, 7:30 PM ET
Sent to
smallwonderuk.com
Size
62 KB
Images
24
Links
21, 1 of them buttons
Subject length
42 characters

Against Small Wonder's usual

Sent in the 7 PM hour, which holds 7% of its emails; 43% arrive in the 8 PM hour. The subject is 42 characters; its average is 34.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Small Wonder <[email protected]>
Subject
A note from our founder, the night before.
Date
Mon, 18 May 2026 23:30:16 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.smallwonder.world
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.smallwonder.world s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-8.kmta.shared.klaviyomail.com [170.203.24.8] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

May 23, 2026 12:30 PMWait — it's actually powder? Let us explain.
May 20, 2026 12:03 PMPeople are already talking.
May 19, 2026 1:30 PMIt's here. Magic Perfecting Serum.
May 18, 2026 7:30 PMA note from our founder, the night before. (this email)
May 17, 2026 8:30 PMYour Hair Needs This Before Summer Starts.
May 10, 2026 10:00 AMMom approved. 🌸
May 9, 2026 8:30 PMSummer will test your hair. This won't fail it.

More from Small Wonder

All Small Wonder emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.