They Sent It

It's here. Magic Perfecting Serum.

The only hair serum that starts as powder. Available now.

Small WonderTuesday, May 19, 2026 at 1:30 PM EasternKlaviyo
Small WonderIt's here. Magic Perfecting Serum.
Subject
It's here. Magic Perfecting Serum.
Preview text
The only hair serum that starts as powder. Available now.
From
hello@smallwonder.world
Sent
Tue May 19, 2026, 1:30 PM ET
Sent to
smallwonderuk.com
Size
67 KB
Images
28
Links
25, 1 of them buttons
Subject length
34 characters

Against Small Wonder's usual

Sent in the 1 PM hour, which holds 7% of its emails; 43% arrive in the 8 PM hour. The subject is 34 characters, the same as its average.

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Sent just before and after

May 25, 2026 5:30 PMSummer travel is here. Your hair routine shouldn't stay home.
May 23, 2026 12:30 PMWait — it's actually powder? Let us explain.
May 20, 2026 12:03 PMPeople are already talking.
May 19, 2026 1:30 PMIt's here. Magic Perfecting Serum. (this email)
May 18, 2026 7:30 PMA note from our founder, the night before.
May 17, 2026 8:30 PMYour Hair Needs This Before Summer Starts.
May 10, 2026 10:00 AMMom approved. 🌸

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