Why we made the Freshener Bag

Preview text: A note from our co-founder It started with a pair of smelly football shoes. It didn’t end…

Friday, Oct 23, 2026 at 2:15 AM EasternKlaviyo

SmellWellWhy we made the Freshener Bag

Fit to screenFull size

Using this email in an article? Credit: SmellWell email via They Sent It, with a link to this page. Full-size image

Use this example

Subject: Why we made the Freshener Bag
Preview text: A note from our co-founder It started with a pair of smelly football shoes. It didn’t end…
From: help@smellwell.com
Brand: SmellWell
ESP: Klaviyo
Sent: Fri Oct 23, 2026, 2:15 AM ET
Sent to: smellwell.com, Sweden (smellwell.se)
Size: 24 KB
Images: 8
Links: 18, 5 of them buttons
Subject length: 29 characters

Against SmellWell's usual

Sent in the 2 AM hour, which holds 4% of its emails; 23% arrive in the 12 PM hour. The subject is 29 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 28, 2026 10:58 AM	Why we made the Freshener Bag
	Oct 28, 2026 8:25 AM	Scary smells? Not here. Halloween deals inside
	Oct 24, 2026 12:07 PM	10% off. Your shoes will thank you.
	Oct 23, 2026 2:15 AM	Why we made the Freshener Bag (this email)
	Oct 23, 2026 1:00 AM	Payday: 29% off the Runner’s Starter Kit and 2+1 on Geometric Orange
	Oct 12, 2026 3:58 AM	Autumn rain, wet shoes. Here’s the fix.
	Oct 7, 2026 3:40 AM	Retro or Sport? Both just dropped.