Why we made the Freshener Bag

Preview text: A note from our co-founder It started with a pair of smelly football shoes. It didn’t end…

SmellWellWednesday, Oct 28, 2026 at 10:58 AM EasternKlaviyo
SmellWellWhy we made the Freshener Bag
Subject
Why we made the Freshener Bag
Preview text
A note from our co-founder It started with a pair of smelly football shoes. It didn’t end…
From
help@smellwell.com
Sent
Wed Oct 28, 2026, 10:58 AM ET
Sent to
smellwell.com
Size
24 KB
Images
8
Links
18, 5 of them buttons
Subject length
29 characters

Against SmellWell's usual

Sent in the 10 AM hour, which holds 3% of its emails; 24% arrive in the 12 PM hour. The subject is 29 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
SmellWell <[email protected]>
Subject
Why we made the Freshener Bag
Date
Wed, 28 Oct 2026 14:58:33 +0000 (UTC)
Message-ID domain
geopod-ismtpd-55
Return-Path domain
send.smellwell.com
DKIM signature
d=smellwell.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-qq864 with SMTP
  2. from (unnamed) by geopod-ismtpd-55 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Nov 8, 2026 12:07 PMMore fresh for less: our bundles
Nov 7, 2026 1:44 AMPut it in the bag. Forget about it.
Oct 29, 2026 12:05 PM10% off. Your shoes will thank you.
Oct 28, 2026 10:58 AMWhy we made the Freshener Bag (this email)
Oct 28, 2026 8:25 AMScary smells? Not here. Halloween deals inside
Oct 24, 2026 12:07 PM10% off. Your shoes will thank you.
Oct 23, 2026 2:15 AMWhy we made the Freshener Bag

More from SmellWell

All SmellWell emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 28, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.