Smol emails
Smol sends about 2 emails a week through Klaviyo, most often on Sunday around 12 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Sundays at 12pm ET
- Last sent
- Today · Oct 29
- Tracked since
- May 2026
- Emails collected
- 45
Recent emails
Oct 29, 2026 1:37 PM
3 things spookier than Halloween 👻
Oct 25, 2026 12:09 PM
New ways to play just landed ✨
Oct 22, 2026 3:08 PM
Our newest crowd favorite 🏁
Oct 20, 2026 12:01 PM
NEW Smol x Meri Meri 🎪🌟🛻🔥
Oct 20, 2026 6:07 AM
Beautiful, stress-free play is waiting for you ☁️
Oct 18, 2026 12:10 PM
Our dream collab has a brand-new act 🎪
Recent subject lines
All subject linesSubject lines average 30 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 1:37 PM | 3 things spookier than Halloween 👻 | The treat? Play that lasts. | |
| Oct 25, 2026 12:09 PM | New ways to play just landed ✨ | Meet the newest Smol lineup, now at Target | |
| Oct 22, 2026 3:08 PM | Our newest crowd favorite 🏁 | And just in time for holiday gifting | |
| Oct 20, 2026 12:01 PM | NEW Smol x Meri Meri 🎪🌟🛻🔥 | Shop the Circus Bounce House and Monster Truck | |
| Oct 20, 2026 6:07 AM | Beautiful, stress-free play is waiting for you ☁️ | Discover best-sellers loved by kids & parents | |
| Oct 18, 2026 12:10 PM | Our dream collab has a brand-new act 🎪 | Meet the cast, arriving October 20 | |
| Oct 16, 2026 6:05 AM | Let's be friends! 🤗 | See how other parents are winning the day with Smol | |
| Oct 14, 2026 12:04 PM | Now Playing: 35% off the Mini Theatre 🍿 | Showtime ends tomorrow. |
Archive
View full archiveOctober 2026 12 emails
View allOct 16, 2026 6:05 AM
Now Playing: 35% off the Mini Theatre 🍿
Oct 14, 2026 12:04 PM
Welcome to the world of Smol 🌟
Oct 13, 2026 6:10 AM
The Storybook Collection is here 🏰✨
Oct 6, 2026 12:02 PM
Oct 4, 2026 12:12 PM
Consider this your first clue 🔎✨
Oct 1, 2026 1:29 PM
When Smol sends
40% of its emails arrive in the 12 PM hour, with a second, smaller wave around 3 PM. Sundays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Thu | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 2 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| Sun | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 5a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6a | 0 | 2 | 0 | 0 | 1 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 11a | 0 | 0 | 2 | 0 | 0 | 0 | 0 |
| 12p | 0 | 5 | 3 | 1 | 1 | 0 | 8 |
| 1p | 0 | 0 | 1 | 2 | 0 | 0 | 2 |
| 2p | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 3p | 1 | 1 | 0 | 2 | 1 | 0 | 0 |
| 4p | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 10p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 8 emails)
Based on 45 emails received from May 24 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often Smol sends
Complete months have run between 6 and 9 emails.
- Busiest month
- Aug 2026, 9
- Quietest month
- Sep 2026, 6
- Busiest day
- Sunday, 14
- Quietest day
- Monday, 1
About Smol
- ESP
- Klaviyo
- Tracked since
- May 2026
- Emails collected
- 45
- Emails a week
- about 2
- Last sent
- Oct 29, 2026
- Sends from
- hello@
playsmol.com - Subject length
- 30 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 & Tread Welltreadwellnewyork.com | Klaviyo | about 2 | Tuesday | Oct 27, 2026 | Klaviyo · about 2 a week · busiest Tuesday · last sent Oct 27, 2026 | ||
 103 Collection103collection.com | Klaviyo | about 2 | Tuesday | Oct 27, 2026 | Klaviyo · about 2 a week · busiest Tuesday · last sent Oct 27, 2026 | ||
 1587 Sneakers1587sneakers.com | Klaviyo | about 2 | Wednesday | Oct 27, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 27, 2026 |
