Smol subject lines

46 subject lines averaging 30 characters.

PictureSent (Eastern)SubjectCharactersPreview text
Nov 1, 2026 12:01 PMIT'S HAPPENING 🎄✨🎁19The sale you've been waiting forNov 1, 2026 12:01 PM · 19 characters. The sale you've been waiting for
Oct 29, 2026 1:37 PM3 things spookier than Halloween 👻35The treat? Play that lasts.Oct 29, 2026 1:37 PM · 35 characters. The treat? Play that lasts.
Oct 25, 2026 12:09 PMNew ways to play just landed ✨31Meet the newest Smol lineup, now at TargetOct 25, 2026 12:09 PM · 31 characters. Meet the newest Smol lineup, now at Target
Oct 22, 2026 3:08 PMOur newest crowd favorite 🏁28And just in time for holiday giftingOct 22, 2026 3:08 PM · 28 characters. And just in time for holiday gifting
Oct 20, 2026 12:01 PMNEW Smol x Meri Meri 🎪🌟🛻🔥26Shop the Circus Bounce House and Monster TruckOct 20, 2026 12:01 PM · 26 characters. Shop the Circus Bounce House and Monster Truck
Oct 20, 2026 6:07 AMBeautiful, stress-free play is waiting for you ☁️49Discover best-sellers loved by kids & parentsOct 20, 2026 6:07 AM · 49 characters. Discover best-sellers loved by kids & parents
Oct 18, 2026 12:10 PMOur dream collab has a brand-new act 🎪39Meet the cast, arriving October 20Oct 18, 2026 12:10 PM · 39 characters. Meet the cast, arriving October 20
Oct 16, 2026 6:05 AMLet's be friends! 🤗20See how other parents are winning the day with SmolOct 16, 2026 6:05 AM · 20 characters. See how other parents are winning the day with Smol
Oct 14, 2026 12:04 PMNow Playing: 35% off the Mini Theatre 🍿40Showtime ends tomorrow.Oct 14, 2026 12:04 PM · 40 characters. Showtime ends tomorrow.
Oct 13, 2026 6:10 AMWelcome to the world of Smol 🌟31We're so happy you're here—let's play!Oct 13, 2026 6:10 AM · 31 characters. We're so happy you're here—let's play!
Oct 6, 2026 12:02 PMThe Storybook Collection is here 🏰✨36Play worth a happily ever afterOct 6, 2026 12:02 PM · 36 characters. Play worth a happily ever after
Oct 4, 2026 12:12 PMOnce Upon a Tuesday... 📖✨26Something magical was waiting to be discoveredOct 4, 2026 12:12 PM · 26 characters. Something magical was waiting to be discovered
Oct 1, 2026 1:29 PMConsider this your first clue 🔎✨33Something magical is hiding inside our October PlaybookOct 1, 2026 1:29 PM · 33 characters. Something magical is hiding inside our October Playbook
Sep 25, 2026 12:00 PMToo hot? Too cold? Just right for this 👉41Toys that play well no matter the weatherSep 25, 2026 12:00 PM · 41 characters. Toys that play well no matter the weather
Sep 19, 2026 9:49 PMDon't miss out! ⏳18The perfect playtime pick is still waiting for youSep 19, 2026 9:49 PM · 18 characters. The perfect playtime pick is still waiting for you
Sep 16, 2026 1:05 PMThey're baaaack! 🎉19These bestsellers are back in stock.Sep 16, 2026 1:05 PM · 19 characters. These bestsellers are back in stock.
Sep 6, 2026 12:08 PM20% off Smol favorites ends tomorrow 🌟39Best day ever? We've got a toy for that.Sep 6, 2026 12:08 PM · 39 characters. Best day ever? We've got a toy for that.
Sep 3, 2026 5:22 PMOkay, you have favorites 👀27The most-shopped picks of the sale (some are almost gone)Sep 3, 2026 5:22 PM · 27 characters. The most-shopped picks of the sale (some are almost gone)
Sep 1, 2026 12:03 PMWanna play? This sale says YES!3120% off everything, no code neededSep 1, 2026 12:03 PM · 31 characters. 20% off everything, no code needed
Aug 30, 2026 12:07 PMYour new parenting sidekick 🌟30Kept my kids busy for 2 hours and 12 minutes. Really!Aug 30, 2026 12:07 PM · 30 characters. Kept my kids busy for 2 hours and 12 minutes. Really!
Aug 23, 2026 2:00 PMWe added $10 to your welcome offer 🎉37Come take a second look.Aug 23, 2026 2:00 PM · 37 characters. Come take a second look.
Aug 19, 2026 2:25 PMConsider this your sign to make the memory ✨45Take it from a mom who's already made severalAug 19, 2026 2:25 PM · 45 characters. Take it from a mom who's already made several
Aug 16, 2026 12:37 PMTurns out, play is pretty smart 👩‍🔬34All that pouring and mixing is doing more than you thinkAug 16, 2026 12:37 PM · 34 characters. All that pouring and mixing is doing more than you think
Aug 12, 2026 12:04 PMClass is in session ✏️225 little ways to make the transition easier on everyoneAug 12, 2026 12:04 PM · 22 characters. 5 little ways to make the transition easier on everyone
Aug 10, 2026 3:07 PMDon't miss out! ⏳18The perfect playtime pick is still waiting for youAug 10, 2026 3:07 PM · 18 characters. The perfect playtime pick is still waiting for you
Aug 7, 2026 3:08 PMYou have good taste 😉22You're just a few clicks away from a happier playtimeAug 7, 2026 3:08 PM · 22 characters. You're just a few clicks away from a happier playtime
Aug 5, 2026 12:16 PMTurning 5 on the 5th calls for a party 🧁4155 birthday surprises are waiting to be found!Aug 5, 2026 12:16 PM · 41 characters. 55 birthday surprises are waiting to be found!
Aug 2, 2026 1:20 PMThe August Playbook has arrived 🎒🌟🧁36A giveaway, our golden birthday, and back-to-school inspirationAug 2, 2026 1:20 PM · 36 characters. A giveaway, our golden birthday, and back-to-school inspiration
Jul 30, 2026 4:01 PM5 birthday ideas you'll want to save 🧁✨40Simple party tricks that make birthdays feel extra magicalJul 30, 2026 4:01 PM · 40 characters. Simple party tricks that make birthdays feel extra magical
Jul 26, 2026 2:02 PMThey're here 🎯15New Target exclusives have officially arrivedJul 26, 2026 2:02 PM · 15 characters. New Target exclusives have officially arrived
Jul 22, 2026 11:01 AMWin the Ultimate Back-to-School Giveaway40Over $4,000 in prizes!Jul 22, 2026 11:01 AM · 40 characters. Over $4,000 in prizes!
Jul 16, 2026 12:22 PMBefore you hear...18Try these 3 ideas firstJul 16, 2026 12:22 PM · 18 characters. Try these 3 ideas first
Jul 10, 2026 10:00 AM10/10. Worth the wait.2212x12 Neutral Tumble is finally backJul 10, 2026 10:00 AM · 22 characters. 12x12 Neutral Tumble is finally back
Jul 5, 2026 4:16 AMDon't miss out! ⏳18The perfect playtime pick is still waiting for youJul 5, 2026 4:16 AM · 18 characters. The perfect playtime pick is still waiting for you
Jul 2, 2026 4:11 PM$99? We'd say yes too 🤩24The Target find worth grabbingJul 2, 2026 4:11 PM · 24 characters. The Target find worth grabbing
Jul 2, 2026 4:15 AMYou have good taste 😉22You're just a few clicks away from a happier playtimeJul 2, 2026 4:15 AM · 22 characters. You're just a few clicks away from a happier playtime
Jun 30, 2026 3:01 PMNo plans? We've got just the thing.35The toys you've been waiting for are ready for your backyardJun 30, 2026 3:01 PM · 35 characters. The toys you've been waiting for are ready for your backyard
Jun 25, 2026 6:05 PMOne more day. Up to 25% off.28Prime Day deals won't waitJun 25, 2026 6:05 PM · 28 characters. Prime Day deals won't wait
Jun 23, 2026 12:00 PMYour Amazon cart called 👀 Up to 25% off!42Shop Prime Day DealsJun 23, 2026 12:00 PM · 42 characters. Shop Prime Day Deals
Jun 21, 2026 2:00 PMToo warm for anything but water ☀️💦35Sun-friendly and ready to splash.Jun 21, 2026 2:00 PM · 35 characters. Sun-friendly and ready to splash.
Jun 17, 2026 11:58 AMWe don't do this often... 🤫28Double the fun, now for less.Jun 17, 2026 11:58 AM · 28 characters. Double the fun, now for less.
Jun 14, 2026 12:05 PMNow boarding: summer20The road trip for the too-hot days.Jun 14, 2026 12:05 PM · 20 characters. The road trip for the too-hot days.
Jun 9, 2026 12:02 PMSkip the water park19We've got everything they need for summerJun 9, 2026 12:02 PM · 19 characters. We've got everything they need for summer
Jun 4, 2026 3:11 PMWe didn't write this20A real review from a Smol parentJun 4, 2026 3:11 PM · 20 characters. A real review from a Smol parent
May 31, 2026 12:01 PMNEW Curiosity Table just dropped 🧪35Fresh from the labMay 31, 2026 12:01 PM · 35 characters. Fresh from the lab
May 24, 2026 1:34 PMPlay for every summer day25We've got just the thing! 25% off + free shippingMay 24, 2026 1:34 PM · 25 characters. We've got just the thing! 25% off + free shipping

Based on 46 emails received from May 24 to Nov 1, 2026. Times in US Eastern. How we collect

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.