PART 3: Turning a curiosity into a business

Preview text: How I went from a broke drummer to a business owner

Soft Goods

Saturday, Sep 19, 2026 at 9:07 AM EasternKlaviyo

Soft GoodsPART 3: Turning a curiosity into a business

Fit to screenFull size

PART 3: Turning a curiosity into a business - email from Soft Goods

Using this email in an article? Credit: Soft Goods email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: PART 3: Turning a curiosity into a business
Preview text: How I went from a broke drummer to a business owner
From: josh.york@softgoodsdetroit.com
Brand: Soft Goods
ESP: Klaviyo
Sent: Sat Sep 19, 2026, 9:07 AM ET
Sent to: softgoodsdetroit.com
Size: 55 KB
Images: 7
Links: 11, 3 of them buttons
Subject length: 44 characters

Against Soft Goods's usual

Sent in its busiest hour, 9 AM, which holds 17% of its emails. The subject is 44 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Josh from Soft Goods <[email protected]>
Subject: PART 3: Turning a curiosity into a business
Date: Sat, 19 Sep 2026 13:07:14 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: send.softgoodsdetroit.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=softgoodsdetroit.com s=kl1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 9, 2026 9:07 AM	Fall 2026 Release 1
	Oct 8, 2026 5:01 PM	We gave you the appetizer, here's the first course
	Oct 3, 2026 9:03 AM	An appetizer before the main course
	Sep 19, 2026 9:07 AM	PART 3: Turning a curiosity into a business (this email)
	Sep 11, 2026 10:30 AM	Back in stock, back in Rotation
	Sep 4, 2026 1:45 PM	Our most popular pant is back for fall
	Sep 4, 2026 9:45 AM	Our most popular pant is back for fall · Resent