2,000km of coastline. One night. You in?

Preview text: Sea urchins are destroying our coastline - here's how you can help.

SunButter SkincareFriday, Mar 20, 2026 at 4:00 AM EasternKlaviyo
SunButter Skincare2,000km of coastline. One night. You in?
Subject
2,000km of coastline. One night. You in?
Preview text
Sea urchins are destroying our coastline - here's how you can help.
From
hello@sunbutter.com.au
Sent
Fri Mar 20, 2026, 4:00 AM ET
Sent to
Australia (sunbutter.com.au), sunbutteroceans.com
Size
62 KB
Images
17
Links
14, 1 of them buttons
Subject length
40 characters

Against SunButter Skincare's usual

Sent in the 4 AM hour, which holds 9% of its emails; 12% arrive in the 7 PM hour. The subject is 40 characters; its average is 31.

Report this email

Sent just before and after

Mar 31, 2026 4:00 AMYour hair vs the ocean. (The ocean is winning.)
Mar 21, 2026 8:11 AMReef-safe vs reef-friendly
Mar 20, 2026 8:10 AMWhat's actually in your sunscreen?
Mar 20, 2026 4:00 AM2,000km of coastline. One night. You in? (this email)
Mar 19, 2026 8:11 AMWe used to get paid to swim with whale sharks
Mar 18, 2026 8:11 AMDon't just take our word for it
Mar 17, 2026 8:11 AMWhy we do things differently

More from SunButter Skincare

All SunButter Skincare emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.