The #1 set? We didn’t see it coming either ♟️

Preview text: Turns out players care about something else.

The Chess StoreThursday, Oct 22, 2026 at 8:39 AM EasternKlaviyo
The Chess StoreThe #1 set? We didn’t see it coming either ♟️
Subject
The #1 set? We didn’t see it coming either ♟️
Preview text
Turns out players care about something else.
From
sales@thechessstore.com
Sent
Thu Oct 22, 2026, 8:39 AM ET
Sent to
thechessstore.com
Size
58 KB
Images
13
Links
22, 6 of them buttons
Subject length
46 characters

Against The Chess Store's usual

Sent in its busiest hour, 8 AM, which holds 24% of its emails. The subject is 46 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Chess Store, Inc. <[email protected]>
Subject
The #1 set? We didn’t see it coming either ♟️
Date
Thu, 22 Oct 2026 12:39:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-4
Return-Path domain
send.thechessstore.com
DKIM signature
d=thechessstore.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-hn2ld with SMTP
  2. from (unnamed) by geopod-ismtpd-4 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 31, 2026 7:09 PMYou weren’t supposed to see this until tonight.
Oct 25, 2026 11:06 AMA spooky little heads up 🎃
Oct 25, 2026 11:06 AMA spooky little heads up 🎃
Oct 22, 2026 8:39 AMThe #1 set? We didn’t see it coming either ♟️ (this email)
Oct 13, 2026 12:29 PMBc, a quick note from The Chess Store ♟️
Oct 13, 2026 8:39 AMThere's a winning move here. See it?
Oct 12, 2026 2:11 PMHey Bc, we held your 10% off.

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