You weren’t supposed to see this until tonight.

Preview text: The clock is ticking, and your name is already on the list.

The Chess StoreSaturday, Oct 31, 2026 at 7:09 PM EasternKlaviyo
The Chess StoreYou weren’t supposed to see this until tonight.
Subject
You weren’t supposed to see this until tonight.
Preview text
The clock is ticking, and your name is already on the list.
From
sales@thechessstore.com
Sent
Sat Oct 31, 2026, 7:09 PM ET
Sent to
store-5p6k1.mybigcommerce.com, thechessstore.com
Size
69 KB
Images
15
Links
28, 10 of them buttons
Subject length
49 characters

Against The Chess Store's usual

Sent in the 7 PM hour, which holds 3% of its emails; 24% arrive in the 8 AM hour. The subject is 49 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Chess Store, Inc. <[email protected]>
Subject
You weren’t supposed to see this until tonight.
Date
Sat, 31 Oct 2026 23:09:05 +0000 (UTC)
Message-ID domain
geopod-ismtpd-83
Return-Path domain
send.thechessstore.com
DKIM signature
d=thechessstore.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-rdvtw with SMTP
  2. from (unnamed) by geopod-ismtpd-83 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Nov 9, 2026 9:02 AMHow a premium chess set is made ♟️
Nov 7, 2026 9:00 AMA Little Thanksgiving Treat From Us ♟️
Nov 3, 2026 4:09 PMSixty extra minutes. Start the clock ♟️
Oct 31, 2026 7:09 PMYou weren’t supposed to see this until tonight. (this email)
Oct 25, 2026 11:06 AMA spooky little heads up 🎃
Oct 25, 2026 11:06 AMA spooky little heads up 🎃
Oct 22, 2026 8:39 AMThe #1 set? We didn’t see it coming either ♟️

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