SO MUCH NEW #inthefold

Preview text: NEW ARRIVALS from TWP, Clare V., Leset

The FoldFriday, Oct 9, 2026 at 5:01 AM EasternKlaviyo
The FoldSO MUCH NEW #inthefold
Subject
SO MUCH NEW #inthefold
Preview text
NEW ARRIVALS from TWP, Clare V., Leset
From
hello@shopthefold.com
Sent
Fri Oct 9, 2026, 5:01 AM ET
Size
111 KB
Images
26
Links
48, 23 of them buttons
Subject length
22 characters

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Sent in its busiest hour, 5 AM, which holds 42% of its emails. The subject is 22 characters; its average is 42.

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From
The Fold <[email protected]>
Subject
SO MUCH NEW #inthefold
Date
Fri, 09 Oct 2026 09:01:22 +0000 (UTC)
Message-ID domain
geopod-ismtpd-87
Return-Path domain
send.ksd2.klaviyomail.com
DKIM signature
d=ksd2.klaviyomail.com s=m1
List-Unsubscribe
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  2. from (unnamed) by geopod-ismtpd-87 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Oct 16, 2026 5:02 AMFRIDAY NEW ARRIVALS #INTHEFOLD
Oct 15, 2026 9:25 PM👉 Don't forget your 10% OFF
Oct 13, 2026 9:28 PMYou're #inthefold - Get 10% off!
Oct 9, 2026 5:01 AMSO MUCH NEW #inthefold (this email)
Oct 2, 2026 5:02 AMSO MUCH NEW #inthefold
Sep 18, 2026 5:00 AMIt's officially FALL #inthefold
Sep 11, 2026 11:10 AMWe noticed you checking us out 👀

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