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It's officially FALL #inthefold

so many new arrivals!

The FoldFriday, Sep 11, 2026 at 6:00 AM EasternKlaviyo
The FoldIt's officially FALL #inthefold
Subject
It's officially FALL #inthefold
Preview text
so many new arrivals!
From
hello@shopthefold.com
Sent
Fri Sep 11, 2026, 6:00 AM ET
Size
139 KB
Images
33
Links
62, 30 of them buttons
Subject length
31 characters

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Sent in the 6 AM hour, which holds 19% of its emails; 42% arrive in the 5 AM hour. The subject is 31 characters; its average is 42.

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From
The Fold <[email protected]>
Subject
It's officially FALL #inthefold
Date
Fri, 11 Sep 2026 10:00:53 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
tbfvqd.shared.klaviyomail.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=shared.klaviyomail.com s=mtb1
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  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Oct 2, 2026 5:02 AMSO MUCH NEW #inthefold
Sep 18, 2026 5:00 AMIt's officially FALL #inthefold
Sep 11, 2026 11:10 AMWe noticed you checking us out 👀
Sep 11, 2026 6:00 AMIt's officially FALL #inthefold (this email)
Sep 4, 2026 5:00 AMFall's Must-Have Arrivals Are Here! 🍂
Aug 21, 2026 5:01 AMSO MANY NEW FALL ARRIVALS featuring TWP, Leset, Veronica Beard, AMO, Jenni Kayne, Agolde, Tibi, and Anine Bing!
Aug 14, 2026 5:01 AMNEW FALL ARRIVALS featuring Closed, Nili Lotan, and more

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