They Sent It

“I’m SO done with plastic kids cups.”

Premium stainless steel. Made for real kid life.

The Mum CrewSunday, Aug 16, 2026 at 2:00 PM EasternKlaviyo
The Mum Crew“I’m SO done with plastic kids cups.”
Subject
“I’m SO done with plastic kids cups.”
Preview text
Premium stainless steel. Made for real kid life.
From
hannah@themumcrew.com
Sent
Sun Aug 16, 2026, 2:00 PM ET
Sent to
themumcrew.com, Brazil (themumcrew.com.br), Germany (themumcrew.de)
Size
39 KB
Images
5
Links
8, 1 of them buttons
Subject length
37 characters

Against The Mum Crew's usual

Sent in the 2 PM hour, which holds 3% of its emails; 27% arrive in the 12 AM hour. The subject is 37 characters; its average is 30.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Mum Crew <[email protected]>
Subject
“I’m SO done with plastic kids cups.”
Date
Sun, 16 Aug 2026 18:00:35 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.themumcrew.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.themumcrew.com s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Aug 25, 2026 7:40 PMYour new favorite cup is waiting 👀
Aug 25, 2026 6:00 PMOne for them. One for you. 👀
Aug 18, 2026 6:01 PMHappy Face is back in stock
Aug 16, 2026 2:00 PM“I’m SO done with plastic kids cups.” (this email)
Aug 14, 2026 10:03 AMToddler tested. Aggressively.
Aug 11, 2026 5:01 PMThe cup your little one will adore!
Aug 6, 2026 11:00 AMEvery little hero needs a Hero Pup.

More from The Mum Crew

All The Mum Crew emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.