Trick or treat? (It’s a treat.)

Preview text: 30% off everything this weekend. No code needed.

The Nappy SocietyFriday, Oct 30, 2026 at 1:00 AM EasternKlaviyo
The Nappy SocietyTrick or treat? (It’s a treat.)
Subject
Trick or treat? (It’s a treat.)
Preview text
30% off everything this weekend. No code needed.
From
hello@thenappysociety.com.au
Sent
Fri Oct 30, 2026, 1:00 AM ET
Size
46 KB
Images
11
Links
10, 1 of them buttons
Subject length
33 characters

Against The Nappy Society's usual

Sent in the 1 AM hour, which holds 4% of its emails; 20% arrive in the 7 PM hour. The subject is 33 characters; its average is 38.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
The Nappy Society <[email protected]>
Subject
Trick or treat? (It’s a treat.)
Date
Fri, 30 Oct 2026 05:00:07 +0000 (UTC)
Message-ID domain
geopod-ismtpd-0
Return-Path domain
email.thenappysociety.com.au
DKIM signature
d=thenappysociety.com.au s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-h6scr with SMTP
  2. from (unnamed) by geopod-ismtpd-0 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Nov 4, 2026 3:02 PMShhh… you're seeing this first (and it's 20% off) 🤫
Nov 1, 2026 3:02 AMFinal hours: 30% off ends at midnight
Oct 30, 2026 7:01 PMICYMI - Save 30% Off All Weekend
Oct 30, 2026 1:00 AMTrick or treat? (It’s a treat.) (this email)
Oct 29, 2026 5:01 AMThe gift that comes with a love note 💌
Oct 28, 2026 2:21 AMHere’s what other mums are loving…
Oct 27, 2026 2:20 AMYour perfect baby bag setup is waiting.

More from The Nappy Society

All The Nappy Society emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Oct 30, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. Unsubscribe anytime.