The Button Up Lineup

Preview text: Six shirts for the way you actually dress.

The Normal BrandSaturday, May 9, 2026 at 8:01 AM EasternKlaviyo
The Normal BrandThe Button Up Lineup
Subject
The Button Up Lineup
Preview text
Six shirts for the way you actually dress.
From
thebear@thenormalbrand.com
Sent
Sat May 9, 2026, 8:01 AM ET
Sent to
thenormalbrand.com
Size
61 KB
Images
20
Links
24, 8 of them buttons
Subject length
20 characters

Against The Normal Brand's usual

Sent in the 8 AM hour, which holds 17% of its emails; 24% arrive in the 7 PM hour. The subject is 20 characters; its average is 24.

Report this email

Sent just before and after

May 12, 2026 5:00 PMHigh Praise For the Freshwater
May 11, 2026 7:00 PMLong Weekend Looks
May 10, 2026 9:01 AMHere's to Mom
May 9, 2026 8:01 AMThe Button Up Lineup (this email)
May 8, 2026 6:00 PMSeeing Green
May 7, 2026 3:16 PMThis Week's New Arrivals
May 6, 2026 5:30 PMYour Freshwater Guide

More from The Normal Brand

All The Normal Brand emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.