The Mountain Overshirt

Preview text: A new take on your favorite flannel.

The Normal BrandSaturday, Sep 19, 2026 at 8:00 AM EasternKlaviyo
The Normal BrandThe Mountain Overshirt
Subject
The Mountain Overshirt
Preview text
A new take on your favorite flannel.
From
thebear@thenormalbrand.com
Sent
Sat Sep 19, 2026, 8:00 AM ET
Sent to
normalbrand.com, thenormalbrand.com
Size
57 KB
Images
17
Links
21, 3 of them buttons
Subject length
22 characters

Against The Normal Brand's usual

Sent in the 8 AM hour, which holds 16% of its emails; 24% arrive in the 7 PM hour. The subject is 22 characters; its average is 24.

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From
The Normal Brand <[email protected]>
Subject
The Mountain Overshirt
Date
Sat, 19 Sep 2026 12:00:26 +0000 (UTC)
Message-ID domain
geopod-ismtpd-95
Return-Path domain
send.thenormalbrand.com
DKIM signature
d=thenormalbrand.com s=kl2
List-Unsubscribe
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  1. by recvd-…-b74jx with SMTP
  2. from (unnamed) by geopod-ismtpd-95 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Sep 22, 2026 7:02 PMFall is Here
Sep 21, 2026 6:55 PMNew Button-Ups Are Here
Sep 20, 2026 8:01 AMNew Arrivals for Our Favorite Season
Sep 19, 2026 8:00 AMThe Mountain Overshirt (this email)
Sep 18, 2026 6:00 PMNew Arrivals Just Landed
Sep 18, 2026 10:03 AMNew Arrivals For Fall
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