🟢 "I don't know what he needs and that's the bit that kills me"

Preview text: Most of the things parents come to us about aren't what they look like on the surface.

The Play Way

Saturday, Oct 17, 2026 at 10:01 PM EasternKlaviyo

The Play Way🟢 "I don't know what he needs and that's the bit that kills me"

Fit to screenFull size

🟢 "I don't know what he needs and that's the bit that kills me" - email from The Play Way

Using this email in an article? Credit: The Play Way email via They Sent It, with a link to this page. Full-size image

Use this example

Download imageMore for writers

Subject: 🟢 "I don't know what he needs and that's the bit that kills me"
Preview text: Most of the things parents come to us about aren't what they look like on the surface.
From: hello@theplayway.com
Brand: The Play Way
ESP: Klaviyo
Sent: Sat Oct 17, 2026, 10:01 PM ET
Size: 55 KB
Images: 9
Links: 10, 4 of them buttons
Subject length: 63 characters

Against The Play Way's usual

Sent in the 10 PM hour, which holds 26% of its emails; 38% arrive in the 5 AM hour. The subject is 63 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: The Play Way <[email protected]>
Reply-To: [email protected]
Subject: 🟢 "I don't know what he needs and that's the bit that kills me"
Date: Sun, 18 Oct 2026 02:01:54 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.theplayway.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.theplayway.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

	Oct 21, 2026 10:01 PM	🟢 "What if I'm overreacting?"
	Oct 21, 2026 4:30 AM	🟢 The things I just won't do
	Oct 19, 2026 10:01 PM	🟢 Somewhere to start, when you're not sure where to start
	Oct 17, 2026 10:01 PM	🟢 "I don't know what he needs and that's the bit that kills me" (this email)
	Oct 15, 2026 10:02 PM	🟢 The one thing worth trying this week
	Oct 14, 2026 4:30 AM	🟢 You can ask a therapist NOW
	Oct 13, 2026 11:33 PM	🟢 You're not imagining it (even if no one else can see it)