The Play Way emails
The Play Way sends about 2 emails a week through Klaviyo, most often on Wednesday around 5 AM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Wednesdays at 5am ET
- Last sent
- 4 days ago · Oct 28
- Tracked since
- Jun 2026
- Emails collected
- 32
Recent emails
Oct 28, 2026 10:03 PM
🟢 One last thing from me
Oct 23, 2026 10:02 PM
🟢 Who's behind the Hub, and what's actually in it
Oct 21, 2026 10:01 PM
🟢 "What if I'm overreacting?"
Oct 21, 2026 4:30 AM
🟢 The things I just won't do
Oct 19, 2026 10:01 PM
🟢 Somewhere to start, when you're not sure where to start
Oct 17, 2026 10:01 PM
🟢 "I don't know what he needs and that's the bit that kills me"
Recent subject lines
All subject linesSubject lines average 39 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 28, 2026 10:03 PM | 🟢 One last thing from me | You've got everything you need to decide. | |
| Oct 23, 2026 10:02 PM | 🟢 Who's behind the Hub, and what's actually in it | Not just me. A whole team. | |
| Oct 21, 2026 10:01 PM | 🟢 "What if I'm overreacting?" | The doubts that come up before parents join. And what I actually think about them. | |
| Oct 21, 2026 4:30 AM | 🟢 The things I just won't do | What you won't get in a one-to-one session with me. | |
| Oct 19, 2026 10:01 PM | 🟢 Somewhere to start, when you're not sure where to start | Here's exactly what's inside waiting for you. | |
| Oct 17, 2026 10:01 PM | 🟢 "I don't know what he needs and that's the bit that kills me" | Most of the things parents come to us about aren't what they look like on the surface. | |
| Oct 15, 2026 10:02 PM | 🟢 The one thing worth trying this week | It takes ten seconds and it works on almost everything. | |
| Oct 14, 2026 4:30 AM | 🟢 You can ask a therapist NOW | It's live: send your first question whenever you're ready. |
Archive
View full archiveOctober 2026 10 emails
View all🟢 The one thing worth trying this week
Oct 15, 2026 10:02 PM
Oct 14, 2026 4:30 AM
🟢 You're not imagining it (even if no one else can see it)
Oct 13, 2026 11:33 PM
🟢 Not Google. Not AI. A human.
Oct 7, 2026 4:30 AM
September 2026 4 emails
View allSep 30, 2026 5:01 AM
Sep 23, 2026 5:30 AM
🟢 I did this so you don't have to
Sep 16, 2026 5:30 AM
🟢 The kids who fall between the systems
Sep 2, 2026 5:00 AM
When The Play Way sends
41% of its emails arrive in the 5 AM hour, with a second, smaller wave around 10 PM. Wednesdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Tue | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| Wed | 0 | 0 | 0 | 0 | 3 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
| Thu | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 |
| Sun | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4a | 0 | 0 | 3 | 1 | 0 | 0 | 0 |
| 5a | 0 | 0 | 12 | 1 | 0 | 0 | 0 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 8p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 1 | 0 | 2 | 1 | 1 | 2 | 2 |
| 11p | 0 | 2 | 0 | 0 | 2 | 1 | 1 |
FewerMore(busiest cell: 12 emails)
Based on 32 emails received from Jun 18 to Oct 28, 2026. Times in US Eastern. How we collect · When all brands send
How often The Play Way sends
Complete months have run between 4 and 10 emails.
- Busiest month
- Oct 2026, 10
- Quietest month
- Sep 2026, 4
- Busiest day
- Wednesday, 17
- Quietest day
- Monday, 1
About The Play Way
- ESP
- Klaviyo
- Tracked since
- Jun 2026
- Emails collected
- 32
- Emails a week
- about 2
- Last sent
- Oct 28, 2026
- Sends from
- hello@
theplayway.com - Subject length
- 39 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 11thHour11thhourhome.com | Klaviyo | about 2 | Wednesday | Oct 26, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 26, 2026 | ||
 1THINGZ11thingz1.com | Klaviyo | about 2 | Friday | Oct 20, 2026 | Klaviyo · about 2 a week · busiest Friday · last sent Oct 20, 2026 | ||
 2 Broke Girls Boutique2brokegirlsboutique.com | Klaviyo | about 2 | Friday | Nov 1, 2026 | Klaviyo · about 2 a week · busiest Friday · last sent Nov 1, 2026 |
